Conversion-Driven Content Marketing Specialist

ING Italia; Milano; Ibrido; EUR 50.000 - 62.000; Tempo pieno

Vantaggi offerti da questo lavoro

Flexible Smart Working

Meal vouchers

Health insurance

Pension fund

Training opportunities

Birthday day off

Coffee at the office

Descrizione del lavoro

ING Bank N.V. is seeking a Content Marketing Specialist to define and execute our web optimization strategy, blending CMS expertise with analytics-driven experimentation to maximize conversion across the funnel.

You will join a multidisciplinary team of performance, conversion and content specialists, where you will ensure that our marketing engine scales both fast and sustainably. You combine strategic vision with hands-on action, pushing for quick wins while laying the foundation for long-term

Competenze

• Experience in the role for at least 5 years.
• Ability to manage critical situations with good decision-making.
• Degree in Digital Marketing, Statistics, Economics or Engineering.
• Proficiency in English.

Mansioni

• Own the build and optimization of landing pages and website.
• Design and implement A/B test variants from wireframe to live page in CMS/HTML/CSS.
• Collaborate with Analytics to shape a shared testing roadmap.
• Support rollout of AI-driven content optimization tools and monitor configurations.
• Ensure pages have solid UX foundations: speed, mobile, accessibility, and proper tracking.
• Own asset reusability strategy across CMS channels.
• Partner with Paid Media to align pages with campaign intent and traffic sources.
• Partner with SEO to follow best practices (site structure, markup, performance).
• Work with product, sales and brand to drive impact.

Conoscenze

5+ years experience

Decision-making under pressure

English proficiency

Figma

WordPress

Digital marketing knowledge

Formazione

Digital Marketing degree

Statistics

Economics

Engineering

Strumenti

Figma

WordPress

Descrizione del lavoro

ING Bank N.V. is seeking a Content Marketing Specialist to define and execute our web optimization strategy, blending CMS expertise with analytics-driven experimentation to maximize conversion across the funnel.

You will join a multidisciplinary team of performance, conversion and content specialists, where you will ensure that our marketing engine scales both fast and sustainably. You combine strategic vision with hands-on action, pushing for quick wins while laying the foundation for long-term