Brand Operations Lead — Digital Delivery & Strategy

Publicis Sapient; Lombardia; On-site; EUR 45,000 - 65,000; Full time

Job summary

Publicis Sapient is seeking a Brand Specialist Digital Operations to oversee the digital operations agenda for one or more brands in the Italian market. You will be the main point of contact for brand stakeholders, translating priorities into actionable work across delivery teams and coordinating across web, CRM, analytics and related digital initiatives.

You will collaborate with media, production, creative, CRM and analytics teams to ensure coherent digital initiatives and timely delivery,

Qualifications

• Experience in digital project, program or account coordination roles.
• Exposure to client-facing roles with stakeholder interaction.
• Experience working across multiple digital functions and cross-functional teams.
• Strong understanding of digital ecosystems and delivery processes (web, CRM, analytics).
• Excellent stakeholder management and communication skills.

Responsibilities

• Act as the primary day-to-day digital point of contact for the brand stakeholders, building trusted relationships.
• Coordinate the digital operations agenda across capabilities (web, CRM, analytics) and related workstreams.
• Ensure brand priorities and market requirements are understood and translated into actions by delivery teams.
• Provide visibility on activities, priorities, dependencies, risks and delivery status to client and teams.
• Support planning and coordination of brand initiatives, ensuring proper prioritization and follow-through.
• Maintain understanding of ongoing deliveries across channels without hands-on execution.
• Serve as escalation and coordination point for operational issues to drive timely resolutions.
• Connect operational delivery with broader digital business goals and opportunities for improvement.

Skills

Digital coordination

Stakeholder management

Cross-functional collaboration

Project/Account coordination

Communication skills

Organization & planning

Problem solving

Job description

Publicis Sapient is seeking a Brand Specialist Digital Operations to oversee the digital operations agenda for one or more brands in the Italian market. You will be the main point of contact for brand stakeholders, translating priorities into actionable work across delivery teams and coordinating across web, CRM, analytics and related digital initiatives.

You will collaborate with media, production, creative, CRM and analytics teams to ensure coherent digital initiatives and timely delivery,