Digital Brand Operations Lead - Italy Market

Publicis Groupe; Lombardia; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Health benefits

Generous paid leave

Wellness program

Career growth opportunities

Job summary

Publicis Sapient is seeking a Digital Operations Brand Lead to oversee the digital operations agenda for one or more brands of a global automotive client in the Italian market. You will act as the primary contact for brand stakeholders, translating priorities into actions across delivery teams and aligning with broader digital capabilities such as web, CRM, and analytics.

The role sits at the intersection of stakeholder management, digital coordination and operational oversight, requiring strong

Qualifications

• Experience in digital project, program or account coordination roles.
• Exposure to client-facing roles with regular stakeholder interaction.
• Experience working across multiple digital functions and cross-functional teams.
• Good understanding of digital ecosystems and delivery processes, including website operations, CRM, analytics and digital campaign execution.
• Strong stakeholder management and communication skills.

Responsibilities

• Act as the primary day-to-day digital point of contact for the assigned brand stakeholder(s), building strong and trusted working relationships.
• Coordinate the digital operations agenda for the brand across relevant capabilities, including web, CRM, analytics and other related digital workstreams.
• Ensure brand priorities, business needs and market requirements are clearly understood, translated and aligned with the relevant Publicis Sapient and wider agency teams.
• Provide clear visibility on ongoing activities, upcoming priorities, key dependencies, risks and delivery status, both to the client and internally.
• Support the planning and coordination of brand initiatives, ensuring activities are properly prioritized, tracked and followed through across teams.
• Maintain a strong understanding of what is being delivered across channels and touchpoints, without being directly responsible for hands-on execution.
• Act as an escalation and coordination point for operational issues, helping align stakeholders and teams to drive timely resolution.
• Connect operational delivery with broader digital business goals, bringing informed perspectives on performance, customer experience and opportunities for improvement.
• Review digital outputs and initiatives with a brand lens, helping ensure consistency in content, tone, customer journey and overall digital experience.
• Partner with media, production, creative, CRM and analytics teams to ensure joined-up execution and coherent digital initiatives across the brand ecosystem.
• Facilitate conversations with brand stakeholders not only on delivery progress, but also on digital effectiveness, improvement opportunities and evolving business priorities.
• Help identify recurring inefficiencies, coordination gaps or process improvement opportunities, and work with the relevant teams to address them.

Skills

Digital project coordination

Stakeholder management

Cross-functional teams

Delivery processes

Job description

Publicis Sapient is seeking a Digital Operations Brand Lead to oversee the digital operations agenda for one or more brands of a global automotive client in the Italian market. You will act as the primary contact for brand stakeholders, translating priorities into actions across delivery teams and aligning with broader digital capabilities such as web, CRM, and analytics.

The role sits at the intersection of stakeholder management, digital coordination and operational oversight, requiring strong