Brand Manager - Italy

LifeStyles Healthcare; Brescia; Ibrido; EUR 45.000 - 65.000; Tempo pieno

Descrizione del lavoro

A global leader in wellness products is seeking a Brand Manager based in Milan, Italy. In this hybrid role, you will drive brand strategy and manage marketing initiatives, focusing on the Italian market. Ideal candidates should have 3-5 years of experience in brand management in FMCG or personal care, with strong analytical skills and proficiency in both Italian and English. The position requires collaboration with several teams and agencies to enhance brand visibility and market growth.

Competenze

• 3-5 years of experience in brand management within FMCG, personal care, or OTC.
• Proven ability to manage end-to-end campaigns (ATL, BTL, digital).
• Experience working with cross-functional teams and external agencies.

Mansioni

• Lead brand strategy development and execution in Italy.
• Manage media planning, digital campaigns, and social media efforts.
• Oversee product portfolio management including launches and local adaptations.

Conoscenze

Brand management

Analytical skills

Project management

Cross-functional collaboration

Fluent in Italian and English

Descrizione del lavoro

Overview

Position: Brand Manager - Italy

Location: Milan, Italy • Work Type: Hybrid (office / home)

Reporting To: Senior Marketing Manager – Southern Europe

Department: Marketing

Job Summary:

We're looking for an experienced Brand Manager to drive growth and elevate our market presence in Italy. In this strategic role, you'll lead the development and execution of our brand and marketing initiatives, playing a vital part in shaping our business direction.

You'll thrive in this role by leading cross-functional collaboration in a dynamic international environment and guiding external partners to bring our brand vision to life with impact.

Key Responsibilities

• Lead the development and execution of the brand strategy in Italy, in line with regional and global guidelines.
• Manage media planning, digital campaigns, social media, and influencer programs specific to the Italian market.
• Oversee product portfolio management: launches, relaunches, packaging, and local adaptations.
• Analyze market trends, consumer insights, and competitor activities to define strategic priorities.
• Collaborate with Trade Marketing and Sales to ensure 360°campaign alignment and retail integration.
• Coordinate with agencies and partners for creative, media, and PR deliverables.
• Monitor marketing KPIs and ROI, ensuring continuous improvement.

Required Experience and Qualifications

• 3-5 years of experience in brand management, ideally in FMCG, personal care, or OTC categories.
• Proven ability to manage end-to-end campaigns (ATL, BTL, digital).
• Strong analytical and project management skills.
• Experience working with cross-functional teams and external agencies.
• Fluency in Italian and English (spoken and written).

Preferred Skills and Abilities

• Entrepreneurial mindset with strong initiative and ownership.
• Comfortable navigating ambiguity: able to act without always having a fully defined or standardized process.
• Agile and adaptable, with the ability to pivot quickly based on priorities or feedback.
• Resilient and proactive in a fast-paced, fluid environment.
• Strong sense of accountability: can work autonomously while respecting alignment processes (reporting, approvals, cross-functional collaboration).
• Balanced approach: able to combine creative problem-solving with operational discipline.

About the Company

LifeStyles has a history dating back to 1905 when Eric Ansell first started making condoms in Richmond Australia. Today LifeStyles is a Global leader in the sexual wellness sector, comprising a broad range of condoms, personal lubricants, and other related products in over 60 countries.

Owning a large portfolio of trademarks, LifeStyles manufactures and commercialises its products either under leading global non-latex condom brands SKYN or local brands such as LifeStyles, Manix, Unimil, and Blowtex and Control. Outside of branded products, the Company also supports universities, NGOs, and other organizations as part of a broader effort to promote sexual health and prevent the spread of STDs and STIs. LifeStyles owns and operates manufacturing facilities in Thailand, India and Spain, and it employs over 1,600 teammates globally.

LifeStyles Healthcare was created on September 1, 2017, when the consortium of Humanwell Healthcare & CITIC Capital private equity purchased the Sexual Wellness division from Ansell. As of December 1, 2022, LifeStyles is owned by Linden Capital Partners, a Chicago-based private equity firm focused on the healthcare industry. This is an exciting time to join us. We combine century-long history with the opportunity of a new beginning as a stand-alone company - this means a new way of thinking, the opportunity to explore new horizons and the chance to make a mark in an exciting, fresh business.

LifeStyles Healthcare is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We are empowered professionals, and we are committed to creating a team of the world’s “best of the best.” Our business foundation is strong; among our values are Integrity and Respect, our people are highly engaged, and we are excited about a new phase in the company history. We have a focus on safety and teamwork - and we want you to join us!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Discover more about us at: .

Curious to know what does every day look like at LifeStyles?

Find out by looking at employee testimonials :

Due to the high number of applications, we would like to inform you that only selected candidates will be contacted.