Territory Manager | Bathinda

DFM Foods; Bathinda; On-site; INR 600,000 - 800,000; Full time

Job summary

DFM Foods in Bathinda is seeking a field-based role to drive revenue through channel partners and retail routes. You will monitor sales, train field staff, and ensure monthly targets are achieved with timely incentives. Daily route visits and market surveillance will support secondary sales alignment with primary targets.

The ideal candidate has strong FMCG knowledge, experience with distributors, ROI calculations, and team leadership. Proficiency with sales automation and Bizom is a plus.

Qualifications

• Core FMCG knowledge.
• Experience in handling distributors.
• Ability to calculate ROI for initiatives.
• Experience in leading a team.

Responsibilities

• Achieve revenue targets for the territory.
• Ensure periodic primary business from channel partners.
• Ensure timely offload of monthly targets, schemes and incentives to PSRs/ISRs/RDS.
• Daily monitoring of sales and retail productivity; weekly sales reviews.
• On-the-job training of PSRs and ISRs.
• Verify Beats updates through Bizom.
• Daily market visits to at least one route per day.
• Monitor distributor stock to align secondary with primary sales.
• Roll out sales automation processes and ensure adoption.
• Drive leading indicators like productivity, lines sold, throughput.
• PJP for ISR/PSR.
• Channel-wise business plan split between retail, wholesale and rural.

Skills

FMCG knowledge

Distributor handling

ROI calculation

Team handling

Tools

Bizom

Job description

Role & responsibilities

• Achieving revenue targets for the territory
• Ensuring periodic primary business from the channel partners
• Ensuring timely offload of monthly targets, schemes, special agendas and incentives to the PSR's/ISR's/RDS.
• Daily monitoring of sales and retail productivity and weekly sales review
• Continuous on the job training of PSR's & ISR's.
• Verifying the updating/ operation of Beats through Bizom.
• Daily market visits of atleast one route per day
• Monitoring secondary sales and closing stock of all distributors to ensure secondary sales are in line with primary
• Rollout of sales automation process ensuring adherence to automation adoption
• Driving leading indicators like productivity percentage, lines sold, throughput etc.
• PJP (Permanent Journey Plan) ISR/PSR.
• Channel wise business plan (split between retail, wholesale and rural)

Preferred candidate profile

• should have core FMCG knowledge
• Distributor handling
• ROI Calculation
• Team Handling