Sr Associate - Business Development (Lead Generation)

Softdel Systems; Pune District; On-site; INR 391,000 - 614,000; Full time

Job summary

Softdel Systems is seeking a Senior Associate - Business Development to drive lead generation and appointment setting for the Sales team. You will identify target accounts, build outreach strategies across LinkedIn, email, and other channels, and maintain CRM records to track progress.

You will collaborate with sales and marketing to refine messaging, schedule meetings, and help convert prospects into opportunities, while reporting on outreach metrics and pipeline status.

Qualifications

• 2-4 years of experience in lead generation or related field.
• Proven ability to identify target accounts and decision-makers.
• Experience with multi-channel outbound prospecting and CRM tools.

Responsibilities

• Research target accounts, decision-makers, and opportunities.
• Generate qualified leads through LinkedIn, emails, databases, events.
• Execute outbound prospecting via emails, calls, social selling.
• Schedule meetings and introductory calls for the BD team.
• Maintain CRM records with lead and opportunity data.
• Track outreach, pipeline progress, and lead conversion metrics.
• Support account-based marketing and targeted lead gen initiatives.
• Collaborate with sales and marketing to refine messaging.

Skills

Lead generation

Inside sales

Business development

LinkedIn Sales Navigator

CRM tools

Email outreach

Communication skills

Education

Any Graduate

Tools

LinkedIn Sales Navigator

CRM tools

Email outreach platforms

Job description

Job Summary

Senior Associate - Business Development LinkedIn Sales Navigator 2 - 4 Years

Designation

Senior Associate - Business Development (Lead Generation)

Qualification

Any Graduate

Experience

2 - 4 Years

Role overview

We are looking for a motivated lead generation professional to identify target accounts, generate qualified leads, and set up meetings for our Business Development team. The role involves outbound prospecting across multiple channels, maintaining CRM records, and working closely with sales and marketing teams to strengthen outreach strategies.

Key Responsibilities

• Research and identify target accounts, decision-makers, and potential business opportunities.
• Generate qualified leads through LinkedIn, email campaigns, databases, industry events, and other outreach channels.
• Execute outbound prospecting activities including emails, calls, and social selling.
• Schedule meetings and introductory calls for the Business Development team.
• Maintain and update CRM records with lead and opportunity information.
• Track outreach activities, pipeline progress, and lead conversion metrics.
• Support account-based marketing and targeted lead generation initiatives.
• Collaborate with sales and marketing teams to refine messaging and outreach strategies.

Required Skills

• 1-3 years of experience in lead generation, inside sales, or business development.
• Strong communication and interpersonal skills.
• Experience with LinkedIn Sales Navigator, CRM tools, and email outreach platforms.
• Ability to research companies and identify key stakeholders.
• Self-motivated with strong organizational and follow-up skills.

Good to Have

• Experience in Engineering Services, Software Services, IoT, Embedded Systems, Digital Engineering, or Technology Consulting industries.
• Familiarity with B2B sales processes and enterprise customer engagement.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.