Lead Generation Associate - iResearch Services

iResearch Services; Pune District; Hybrid; INR 500,000 - 700,000; Full time

Job summary

iResearch Services is seeking a Lead Generation Associate to fuel its B2B sales engine. The role focuses on identifying, validating, and nurturing high-quality leads through outbound and inbound activities to ensure a steady flow of qualified opportunities for the sales team.

You will conduct targeted outreach, research potential accounts, and maintain accurate CRM records while meeting activity and conversion targets in a hybrid Pune work setup.

Qualifications

• 3–5 years of lead generation experience in B2B sales.
• Excellent verbal and written English communication skills.
• Strong internet research skills and CRM familiarity.

Responsibilities

• Conduct outbound calls/emails to identify and qualify potential leads (MQLs/SQLs/BANT).
• Research target companies and decision makers using LinkedIn and industry databases.
• Ask qualifying questions to assess prospect fit and maintain lead records in the CRM.
• Build and maintain accurate lead lists with key fields like company, title, email, phone, industry, NAICS.
• Stay updated on product knowledge to address prospect queries.
• Meet daily/weekly/monthly targets for calls, connects, and qualified leads.
• Track and report on campaign performance and productivity metrics.
• Track personal KPIs and participate in regular performance reviews.
• Follow QA and compliance guidelines (email verification, opt out handling).

Skills

Cold Calling

Lead Generation

Lead Delivery

Appointment Setting

Appointment Generation Campaigns

Tools

LinkedIn Sales Navigator

Zerobounce

CRM tools

Job description

Job Summary

We are hiring a Lead Generation Associate to support our B2B sales and growth engine. The role focuses on identifying, validating, and nurturing high quality leads through outbound and inbound activities, ensuring a steady flow of qualified opportunities for the sales team.

Responsibilities

• Conduct outbound calls/emails to identify and qualify potential leads (MQLs/SQLs/BANT).
• Research and identify target companies and decision makers using tools like LinkedIn Sales Navigator, company websites, and industry databases.
• Ask targeted qualifying/custom questions to assess prospect fit and intent and maintain accurate and updated records of lead interactions in the CRM.
• Build and maintain accurate lead lists with key fields (company, title, email, phone, industry, NAICS, etc.).
• Stay updated on product/service knowledge to effectively address prospect queries.
• Meet daily/weekly/monthly targets for calls, connects, and qualified leads.
• Track and report on campaign performance, conversion rates, and productivity metrics.
• Track personal KPIs (calls/day, meetings set, conversion rates) and participate in regular performance reviews.
• Follow QA and compliance guidelines (e.g., email verification, opt out handling, data privacy norms).

Requirements

• Prior experience: 3-5 years in lead generation.
• Excellent verbal and written communication skills (English proficiency required). Strong ability to build rapport quickly over calls.
• Good internet research skills and ability to quickly understand industries, roles, and company structures.
• Basic proficiency in MS Excel/Google Sheets (filters, basic formulas) and comfort with CRM tools.
• Familiarity with tools like LinkedIn Sales Navigator, email finders/verifiers (e.g., Zerobounce), and dialers is advantageous.
• Target oriented, self motivated, and comfortable working in a structured, metric driven environment.

Languages

• English

Skills

• Cold Calling
• Lead Generation
• Lead Delivery
• Appointment Setting
• Appointment Generation Campaigns

Job Details

• Contract Type: Permanent
• Location: Pune
• Work Mode: Hybrid
• Experience Level: 1-3 Years
• Department: LG Operations