Senior Executive - Ad Sales, Sports

Jiostar; Chennai District; On-site; INR 2,250,000,000 - 2,750,000,000; Full time

Job summary

JioStar is seeking a Senior Executive - Ad Sales, Sports to lead key account management for marquee cricket properties and high-potential brands. The role requires a data-driven, consultative approach to grow revenue, retain clients, and upsell across broadcast, digital, and sponsorship assets.

You will own strategic plans, engage senior stakeholders, and translate insights into long-term media strategies while delivering campaigns on schedule.

Qualifications

• MBA/PGDM in Marketing, Sales, Media, or related field.
• 2–4 years of experience in media sales or client partnerships.
• Proven track record of revenue growth with large accounts.
• Strong understanding of digital-first brands and performance marketing.
• Excellent stakeholder management, communication, and negotiation skills.
• Analytical mindset with campaign reporting and insights.

Responsibilities

• Manage and grow high-potential accounts with revenue target of ₹250 Cr+.
• Drive client engagement across decision-making hierarchies to maximize opportunities.
• Ensure timely campaign execution to avoid under-servicing or missed revenue growth.
• Convert smaller clients into long-term strategic partners.
• Deliver media strategies for digital-first clients with agility and attribution-driven solutions.
• Provide integrated solutions across broadcast, digital, and sponsorship assets.
• Translate insights into long-term media strategies for client retention.
• Drive share of wallet through consultative, data-led engagement.

Skills

Key Account Management

Stakeholder Management

Negotiation

Analytical Reporting

Data-Driven Strategy

Education

MBA/PGDM in Marketing or Sales

Job description

Job Description – Senior Executive - Ad Sales, Sports

Role Overview

We are looking for a highly motivated Key Account Manager (KAM) to join our Large Client Solutions (LCS) team. With marquee cricketing properties such as the ICC World Cup , IPL , and bilateral series, this role is pivotal in driving exponential revenue growth through strategic account management and client partnerships.

The KAM will own a revenue target of ₹250 Cr+ , focusing on large and high-potential accounts while also converting emerging clients into long-term strategic partners. This role demands a consultative, data-driven approach to ensure client retention, pipeline acceleration, and upselling across platforms.

Key Responsibilities

Account Management & Revenue Growth

• Manage and grow high-potential accounts with ownership of a revenue target of ~₹250 Cr or higher.
• Drive strong client engagement across decision-making hierarchies to maximize business opportunities.
• Ensure timely campaign execution to avoid under-servicing or missed revenue growth.
• Convert smaller and emerging clients into long-term strategic partners.

Tailored Approach for Digital-First Clients

• Engage closely with digital-first and startup brands , which demand agility, attribution-driven solutions, and daily consultative support.
• Provide media strategies that resonate with tech founders, growth CMOs, and data-centric marketers.
• Deliver integrated, customized solutions across broadcast, digital, and sponsorship assets.

Strategic Planning & Market Coverage

• Align with the core team on planning, strategy, and narrative for marquee cricket events.
• Ensure well-distributed market coverage through proactive outreach and engagement.
• Strengthen platform positioning as the preferred partner for sports marketing and digital-first campaigns.

Post-Campaign Analysis & Insights

• Deliver data-backed post-campaign evaluation reports , including Brand Lift Studies (BLS).
• Translate insights into long-term media strategies for client retention and upselling.
• Drive increased share of wallet through consultative, data-led engagement.

Qualifications & Experience

• MBA/PGDM in Marketing, Sales, Media, or related field (preferred).
• 2–4 years of experience in media sales, digital advertising, or client partnerships.
• Proven track record of delivering revenue growth and managing large accounts.
• Strong understanding of digital-first brands, startups, and performance-driven marketing.
• Excellent stakeholder management, communication, and negotiation skills.
• Analytical mindset with experience in campaign reporting and insights.