Media Sales

thebetterindia; Bengaluru; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

The Better India in Mumbai/Delhi is seeking an experienced Sales Manager to lead media sales initiatives, drive revenue growth, and build a robust lead pipeline across digital platforms.

You will develop and execute sales strategies, supervise partnerships, manage client relationships, and collaborate with marketing and product teams to maximize customer lifetime value.

Qualifications

• Required: 4–6 years in media sales, including digital advertising or content sales.
• Demonstrated success in driving revenue growth through sales strategies.
• Ability to build and maintain relationships with clients to drive upselling and loyalty.
• Proficient in using CRM systems and analytics to track performance and leads.
• Strong written and verbal communication, able to persuasively present media solutions.
• Ability to develop and execute short- and long-term sales strategies while monitoring metrics.

Responsibilities

• Develop and execute sales strategies to drive revenue across digital media, content syndication, and advertising.
• Achieve and exceed revenue targets by expanding opportunities with top-tier clients.
• Lead generation and qualification through media channels, inbound marketing, and networking.
• Manage client relationships and maximize satisfaction through media products and services.
• Collaborate with marketing and cross-functional teams to align sales with business goals.
• Negotiate and close contracts with high-value clients ensuring profitability.
• Report sales performance, forecasts, and KPIs to senior management.

Skills

Media sales

Revenue growth

Client relationships

CRM analytics

Communication skills

Strategic thinking

Education

Bachelor's degree

Tools

Salesforce

HubSpot

Job description

Every company promises to change the world.

Join one that actually does it!!

How do we do it?

The Better India is India’s largest social impact platform, with a monthly reach of 200 million+ across web and social. We have leveraged the power of the internet to inspire citizens with powerful stories of changemakers and disruptive innovations that solve some of society’s biggest challenges. The Better India is a leading voice of influence, and is followed by India’s who’s who in governance, policymaking, business, technology and entertainment. Our belief is that stories from the heart can change the world.

Job Title: Media Sales

Location:

Mumbai/ Delhi

Department:

Sales Partnerships

Reports to:

Chief Partnerships Officer

Position Overview:

We are seeking an experienced Sales Manager with a strong background in media sales to drive revenue growth and lead generation efforts. The ideal candidate will have a proven track record in developing and executing sales strategies within the media sector, particularly in digital media, advertising, or content sales. This individual will be directly responsible for maximizing customer lifetime value through effective lead conversion and contributing to overall revenue generation strategies.

Key Responsibilities:

• Sales Strategy & Execution:
  Develop and execute comprehensive sales strategies to drive revenue generation across digital media platforms, content syndication, and advertising. Focus on acquiring new clients, retaining existing ones, and growing accounts through upselling and cross-selling.
• Revenue Growth & Target Achievement:
  Achieve and exceed revenue targets by identifying new opportunities in the media space, ensuring a constant pipeline of sales, and closing deals with top-tier clients.
• Lead Generation & Qualification:
  Lead efforts in generating qualified leads through media channels, content marketing, inbound marketing, and networking. Collaborate with the marketing team to design and implement lead magnets, webinars, and content strategies aimed at building a robust lead pipeline.
• Client Relationship Management:
  Establish and nurture long-term relationships with key clients. Utilize CRM tools to track interactions, identify client needs, and leverage media products and services that maximize client satisfaction and engagement.
• Market & Competitor Analysis:
  Conduct in-depth market analysis and competitive research to stay ahead of industry trends, identify new revenue opportunities, and ensure our media offerings remain competitive and relevant.
• Collaboration & Reporting:
  Collaborate with cross-functional teams (marketing, creative, operations) to align sales efforts with broader business objectives. Regularly report on sales performance, revenue forecasts, and KPIs to senior management.
• Contract Negotiation & Deal Closure:
  Take a hands‑on approach to negotiating contracts and closing deals with high‑value clients. Ensure that all contracts align with company goals and profitability targets.

Required Skills & Qualifications:

• Media Sales Experience:
  Proven experience of 4-6 Years in media sales, including digital advertising, content syndication, programmatic media buying, or other media sales channels.
• Revenue Generation Expertise:
  Demonstrated success in driving revenue growth through innovative sales strategies and successful lead generation techniques.
• Client-Centric Approach:
  Ability to build strong relationships with clients and understand their unique needs to drive upselling, cross‑selling, and long‑term loyalty.
• Data‑Driven:
  Proficient in using CRM systems and analytics tools to track sales performance, manage leads, and optimize sales efforts.
• Excellent Communication Skills:
  Strong verbal and written communication skills, including the ability to present media solutions persuasively to clients and internal teams.
• Strategic Thinker:
  Ability to develop and execute both short‑term and long‑term sales strategies while analysing key metrics to adjust and improve performance.

Preferred Qualifications:

• Digital Media Expertise:
  Knowledge of the latest trends and best practices in digital media sales, including SEO/SEM, social media advertising, content marketing, and influencer partnerships.
• Industry Knowledge:
  Familiarity with the media industry, including advertising networks, media buying, broadcasting, and digital content creation.
• Advanced Sales Tools Proficiency:
  Experience with sales and marketing automation tools such as Salesforce, HubSpot, or similar CRM and lead‑generation platforms.
• Bachelor’s Degree in Business, Marketing, Communications, or related field.