Senior Business Development Manager

CBO ERP LIMITED; Dadri, New Delhi; On-site; INR 900,000 - 1,500,000; Full time

Job summary

CBO ERP LIMITED is seeking a driven Lead Generation Executive to develop and implement multi-channel lead generation strategies across cold calling, email campaigns, social media, events, and networking.

The role requires conducting market research, collaborating with internal teams, and creating engaging content to attract and convert leads. You will meet clients, demonstrate products, and negotiate deals while tracking performance and reporting outcomes.

Qualifications

• Bachelors degree in Sales and Marketing, Business, or a related field.
• 20+ years of experience in marketing with lead generation focus.
• Strong understanding of sales and marketing tools and techniques, proven lead-gen campaigns.
• Excellent analytical skills and attention to detail.
• Strong written and verbal communication skills.
• Ability to work independently and in a team.

Responsibilities

• Develop and implement lead generation strategies across multiple channels.
• Conduct market research to identify new selling possibilities and evaluate customer needs.
• Collaborate with internal teams to ensure seamless project execution.
• Create content for platforms to attract and convert leads.
• Conduct sales meetings with clients, virtually or in person.
• Introduce, demonstrate and negotiate sales with clients.
• Analyze campaign performance and provide actionable insights.
• Organize promotional events and webinars to attract potential clients.
• Build relationships with prospects and gather feedback to improve tactics.
• Prepare regular reports on lead generation activities and sales performance.

Skills

Lead generation

Multi-channel outreach

Sales process

Content creation

Market research

Analytical skills

Communication

Team collaboration

Education

Bachelor's degree in Sales and Marketing

Job description

Role & responsibilities

• Develop and implement effective lead generation strategies across multiple channels, including cold calling, networking, email campaigns, social media and events.
• Conduct market research to identify new selling possibilities and evaluate customer needs.
• Collaborate with internal teams to ensure seamless project execution.
• Create engaging content for various platforms aimed at attracting and converting leads.
• Conducting sales meetings with clients, either virtually or by visits in person.
• Introducing, demonstrating, and familiarizing clients with products or services and negotiating sales deals with clients.
• Analyze campaign performance metrics and provide actionable insights to optimize lead generation efforts.
• Assist in organizing promotional events, webinars, trade shows and promotional activities to attract potential clients.
• Build and maintain relationships with prospects and clients to gather feedback and improve marketing tactics.
• Prepare regular reports on lead generation activities and sales performance.

Preferred candidate profile

• Bachelors degree in Sales and Marketing, Business, or a related field.
• 20+ years of experience in marketing, with a focus on lead generation.
• Strong understanding of sales and marketing tools and techniques. Proven track record in developing successful lead generation campaigns and sales.
• Excellent analytical skills and attention to detail.
• Strong written and verbal communication skills.
• Ability to work independently, as part of a team and handling team