Lead Generation Specialist

Techvaria Solutions Pvt Ltd.; Bengaluru; On-site; INR 400,000 - 600,000; Full time

Job summary

A leading technology solutions firm in Bengaluru is seeking a Lead Generation Specialist to research and generate qualified leads through various channels including email campaigns and social media. Candidates should hold a Bachelor's degree in Business or Marketing and have 1-2 years of relevant experience. Strong communication skills and proficiency with CRM tools are essential. This role offers opportunities for growth in a fast-paced environment.

Qualifications

• 1-2 years of experience in lead generation, inside sales, or business development.
• Ability to meet targets and work independently in a fast-paced environment.

Responsibilities

• Research and identify potential leads through online sources.
• Generate qualified leads through email campaigns and cold calling.
• Maintain and update lead information in CRM systems.
• Qualify leads based on defined criteria.
• Collaborate with the marketing team for campaign efforts.
• Track lead generation metrics and report to the sales manager.
• Stay updated on industry trends to identify lead opportunities.

Skills

Strong communication and interpersonal skills

Proficiency with CRM tools

Good understanding of sales funnels

Education

Bachelor’s degree in Business, Marketing, or a related field

Tools

Zoho CRM

HubSpot

Job description

Research and identify potential leads through online sources, databases, and social platforms (e.g., LinkedIn, Apollo, ZoomInfo, etc.).

Generate qualified leads through email campaigns, cold calling, and social media outreach.

Maintain and update lead information in CRM systems (e.g., Zoho CRM, HubSpot, Salesforce).

Qualify leads based on defined criteria and pass them to the sales team for further engagement.

Collaborate with the marketing team to support demand generation and campaign efforts.

Track daily/weekly lead generation metrics and report progress to the sales manager.

Stay updated on industry trends and competitor activities to identify new lead opportunities.

Required Skills & Qualifications:

Bachelor’s degree in Business, Marketing, or a related field.

1–2 years of experience in lead generation, inside sales, or business development.

Strong communication and interpersonal skills.

Proficiency with CRM tools (Zoho CRM, HubSpot, or similar).

Good understanding of sales funnels, email marketing tools, and lead nurturing techniques.

Ability to meet targets and work independently in a fast-paced environment.