Business Development Manager

CBO ERP LIMITED; Dadri, New Delhi; On-site; INR 1,500,000 - 3,000,000; Full time

Job summary

CBO ERP LIMITED in India is seeking an experienced Marketing Lead focused on lead generation across multiple channels. The role involves researching markets, collaborating with internal teams, and creating content to attract and convert potential clients.

Responsibilities include conducting client meetings (virtual or in person), product demonstrations, deal negotiations, campaign analysis, and organizing events.

Qualifications

• 9+ years of experience in marketing with a focus on lead generation.
• Proven track record in developing successful lead generation campaigns.
• Strong analytical skills and attention to detail.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and implement effective lead generation strategies across channels.
• Conduct market research to identify new selling possibilities.
• Collaborate with internal teams to ensure seamless project execution.
• Create engaging content to attract and convert leads.
• Conduct sales meetings with clients virtually or in person.
• Demonstrate and familiarize clients with products/services and negotiate deals.
• Analyze campaign performance metrics and provide actionable insights.
• Organize promotional events, webinars, and trade shows.
• Build and maintain relationships with prospects and clients.
• Prepare regular reports on lead generation activities and sales performance.

Skills

Lead generation

Communication skills

Analytical mindset

Education

Bachelors degree in Sales and Marketing or related field

Job description

Role & responsibilities

• Develop and implement effective lead generation strategies across multiple channels, including cold calling, networking, email campaigns, social media and events.
• Conduct market research to identify new selling possibilities and evaluate customer needs.
• Collaborate with internal teams to ensure seamless project execution.
• Create engaging content for various platforms aimed at attracting and converting leads.
• Conducting sales meetings with clients, either virtually or by visits in person.
• Introducing, demonstrating, and familiarizing clients with products or services and negotiating sales deals with clients.
• Analyze campaign performance metrics and provide actionable insights to optimize lead generation efforts.
• Assist in organizing promotional events, webinars, trade shows and promotional activities to attract potential clients.
• Build and maintain relationships with prospects and clients to gather feedback and improve marketing tactics.
• Prepare regular reports on lead generation activities and sales performance.

Preferred candidate profile

• Bachelors degree in Sales and Marketing, Business, or a related field.
• 9+ years of experience in marketing, with a focus on lead generation.
• Strong understanding of sales and marketing tools and techniques. Proven track record in developing successful lead generation campaigns and sales.
• Excellent analytical skills and attention to detail.
• Strong written and verbal communication skills.
• Ability to work independently, as part of a team and handling team.