Lead Generation Specialist

Social Beat; Chennai District; On-site; INR 350,000 - 550,000; Full time

Job summary

Social Beat in Chennai seeks a proactive Presales/Lead Generation Specialist to identify, research, and qualify high-quality leads that align with company goals.

You will collaborate with sales and marketing teams to build a steady pipeline, perform outreach across email, phone, and social channels, and tailor messages to target audiences.

Maintain accurate lead data in CRM, track key metrics, and continuously refine strategies to improve conversions and overall pipeline performance.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Proven experience in lead generation, sales, or related role.
• Strong understanding of lead generation strategies and tools.
• Excellent written and verbal communication skills.

Responsibilities

• Lead research and identification of potential leads based on target demographics, industries, and regions.
• Lead qualification by evaluating against criteria and identifying decision-makers.
• Outreach and engagement via email, calls, social channels, and personalized messages.
• Data management: maintain lead data in CRM and track key metrics.
• Collaborate with sales and marketing to align lead generation with business objectives.

Skills

Lead generation

Sales

Communication skills

Analytical mindset

CRM

Teamwork

Education

Bachelor’s degree in Marketing or related field

Tools

LinkedIn

CRM systems

Lusha

Job description

The Presales/ Lead Generation Specialist plays a pivotal role in driving new business opportunities by identifying, researching, and qualifying potential leads. This individual will work closely with the sales and marketing teams to ensure a steady pipeline of high-quality prospects that align with the

company goals target market. The ideal candidate is proactive, detail-oriented, and possesses strong communication and analytical skills.

Key Responsibilities:

1. **Lead Research and Identification:**
   • Conduct market research to identify potential leads based on defined target demographics, industries, and regions.
   • Use various tools and platforms (e.g., LinkedIn, CRM systems, industry directories, Lusha) to gather information about potential customers.
2. **Lead Qualification:**
   • Evaluate leads against predefined criteria to determine their potential and readiness for sales
   • Identify decision-makers and key stakeholders within target organizations.
3. **Outreach and Engagement:**
   • Initiate contact with potential leads through email, phone calls, social media, and other channels.
   • Create and send personalized outreach messages that resonate with the target audience.
   • Maintain consistent follow-up with leads to nurture relationships and move them through the
4. **Data Management:**
   • Maintain accurate and up-to-date lead information in the CRM system.
   • Track and report on lead generation metrics, such as the number of leads generated, qualified, and converted.
   • Work closely with the sales and marketing teams to align lead generation efforts with broader business objectives.
   • Provide feedback on lead quality and suggest improvements to lead generation strategies and tactics.
5. **Analysis and Optimization:**
   • Analyze lead generation data to identify trends, patterns, and areas for improvement.
   • Continuously refine lead generation processes to improve efficiency and effectiveness.

**Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent work experience.
• Proven experience in lead generation, sales, or a related role.
• Strong understanding of lead generation strategies and tools.
• Excellent communication skills, both written and verbal.
• Proficient in using CRM software and other lead generation tools.
• Ability to work independently and as part of a team.
• Strong organizational skills and attention to detail.
• Analytical mindset with the ability to interpret data and make data-driven decisions.