Business Development Executive

CBO ERP LIMITED; New Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

CBO ERP LIMITED in Delhi is seeking a Marketing professional focused on lead generation. You will develop multi-channel strategies, conduct market research, and collaborate with Sales and Marketing to target audiences.

The role requires 4+ years of marketing experience, strong analytical skills, and excellent communication. You will create content, conduct meetings with clients, and organize events to attract potential customers.

Qualifications

• Bachelor's degree in Sales and Marketing or related field is required.
• 4+ years of experience in marketing with a focus on lead generation.
• Strong understanding of sales and marketing tools and techniques.
• Proven track record in developing lead generation campaigns and sales.
• Excellent analytical skills and attention to detail.
• Strong written and verbal communication skills.
• Ability to work independently and in a team.

Responsibilities

• Develop and implement effective lead generation strategies across multiple channels.
• Conduct market research to identify new selling possibilities and evaluate customer needs.
• Collaborate with sales and Marketing to tailor campaigns.
• Create engaging content for platforms to attract and convert leads.
• Conduct sales meetings with clients, virtually or in person.
• Demonstrate products and negotiate sales deals with clients.
• Analyze campaign performance metrics and provide insights.
• Assist in organizing promotional events, webinars, and trade shows.
• Build and maintain relationships with prospects and clients.
• Prepare regular reports on lead generation and sales performance.

Skills

Lead generation

Market research

Content creation

Campaign analysis

Sales collaboration

Event planning

Client relationship management

Education

Bachelor's degree in Sales and Marketing, Business, or a related field

Job description

Role & responsibilities

• Develop and implement effective lead generation strategies across multiple channels, including cold calling, networking, email campaigns, social media and events.
• Conduct market research to identify new selling possibilities and evaluate customer needs.
• Collaborate with the sales and Marketing team to identify target audiences and tailor marketing initiatives accordingly.
• Create engaging content for various platforms aimed at attracting and converting leads.
• Conducting sales meetings with clients, either virtually or by visits in person.
• Introducing, demonstrating, and familiarizing clients with products or services and negotiating sales deals with clients.
• Analyze campaign performance metrics and provide actionable insights to optimize lead generation efforts.
• Assist in organizing promotional events, webinars, trade shows and promotional activities to attract potential clients.
• Build and maintain relationships with prospects and clients to gather feedback and improve marketing tactics.
• Prepare regular reports on lead generation activities and sales performance.

Preferred candidate profile

• Bachelors degree in Sales and Marketing, Business, or a related field.
• 4+ years of experience in marketing, with a focus on lead generation.
• Strong understanding of sales and marketing tools and techniques.
• Proven track record in developing successful lead generation campaigns and sales.
• Excellent analytical skills and attention to detail.
• Strong written and verbal communication skills.
• Ability to work independently, as part of a team and handling team.