Sales Officer - General Trade

Himalaya; Bengaluru; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Himalaya in Bengaluru is seeking a field sales professional to drive primary and secondary sales across the territory, expanding market coverage and improving in-store availability and visibility. You will coordinate with distributors and key outlets to execute launches and BTL activities.

The role requires coaching a small sales team, tracking performance, and ensuring timely settlements with distributors while maintaining MIS discipline and data integrity.

Responsibilities

• Achieve the set business targets for the territory driving both primary and secondary sales
• Achieve distribution and productivity KPIs for the territory focusing on must-sell SKUs, ECO and SKU mix
• Drive sales enablers and trade inputs; ensure in-store availability, visibility and communication; manage trade engagement with key outlets; provide competitor information
• Drive distributor partner management focusing on target achievement, salesman productivity, key partner engagement by tracking parameters & providing timely inputs and support; ensure timely settlement of distributor claims as per company norms
• Ensure market hygiene in terms of effective market coverage, route optimization, outlet expansion and efficient manpower and delivery
• Partner with customer marketing officers, merchandisers to ensure effective communication and deployment of new product launches and BTL activities
• Drive market hygiene norms focusing on adherence to MIS systems, data and information management, and influence distributors to do the same; monitor and settle L&D as per company norms
• Hire, coach, lead and inspire the 3P salesmen to achieve their targets; ensure regular gate meetings and team reviews at agreed frequency

Job description

* Achieve the set business targets for the territory driving both primary and secondary sales

* Achieve the set distribution and productivity related KPIs for the territory focusing on must sell SKUs, ECO, distribution targets, SKU mix, etc.

* Drive the sales enablers and trade inputs in the geography by focusing on in-store availability, visibility & communication. She/he will also be responsible for trade engagement and managing relationship with key outlets in her/his geography as well as providing competitor information to stakeholders.

* Drive distributor partner management focusing on target achievement, salesman productivity, key partner engagement by tracking parameters & providing timely inputs and support. Will also be responsible for timely settlement of distributor claims as per company norms.

* Ensure market hygiene in terms of effective market coverage, route optimization, outlet expansion and efficient manpower and delivery.

* Partner with customer marketing officers, merchandisers to ensure effective communication and deployment of new product launches and BTL activities

* Drive market hygiene norms focusing on adherence to MIS systems, data and information management, and influence distributors to do the same. Will also be responsible to monitor and settle L&D as per company norms.

* Hire, coach, lead and inspire the 3P salesmen to achieve their targets. Ensure regular gate meetings and team reviews at agreed frequency.