Retail Sales Officer

Sony; Raipur; On-site; INR 223,000 - 558,000; Full time

Job summary

Sony in Raipur seeks a Distribution Sales professional to manage distributor relationships and drive territory performance. The role involves planning with distributor salesmen, monitoring stock levels, and executing brand promotions to achieve targets across the region.

You will monitor competitors, travel within the territory, and collaborate with marketing to optimize merchandising, displays, and after-sales support.

Qualifications

• Graduate with 2–5 years of experience in distribution sales.
• Strong distributor handling and territory management experience.
• Good knowledge of market visits, route planning, and competitor tracking.
• Excellent communication, negotiation, and team coordination skills.
• Willingness to travel within the assigned territory.

Responsibilities

• Map activities and tie-ups, managing the distribution network.
• Coordinate Distributor Salesmen to hit monthly targets.
• Do daily route beats to monitor stock and territory sales.
• Track competitors and identify growth opportunities.
• Develop an outlet-wise info system to aid decisions.
• Plan brand promotions with retailers and marketing.
• Achieve annual targets and drive revenue.
• Maintain stock levels and pressure at outlets.
• Coordinate merchandising with marketing.
• Ensure proper product displays across outlets.
• Resolve dealer issues and after-sales support.

Skills

Distributor handling

Primary sales

Territory management

Market visits

Route planning

Competitor tracking

Negotiation

Communication

Team coordination

Analytical skills

Job description

Role & responsibilities

• Mapping business activities and tie-ups, along with managing the distribution network.
• Planning, guiding, and coordinating with Distributor Salesmen to achieve month-on-month primary and secondary sales targets (brand-wise).
• Conducting daily route beats to monitor stock levels and track territory sales.
• Monitoring competitor brands, their secondary/territory performance, schemes, and activities to identify opportunities for increasing our sales.
• Developing and maintaining an information system for secondary sales and territory (outlet-wise, month-wise, product-wise) to support management decision-making.
• Planning and executing brand-building initiatives, promotions, and consumer promotions in coordination with retailers, distributor salesmen, the marketing team, and Area Sales Head.
• Achieving annual targets and driving overall company revenue; handling significant sales turnover.
• Ensuring optimal stock levels at each outlet and maintaining stock pressure.
• Coordinating with the marketing team for merchandising and promotional activities.
• Maintaining proper and effective product display across outlets.
• Resolving dealer issues and ensuring strong after-sales support.

Preferred candidate profile

• Graduate with 2 to 5 years of experience in Distribution Sales.
• Strong experience in distributor handling, Primary sales, and territory management.
• Good knowledge of market visits, route planning and competitor tracking.
• Strong communication, negotiation, and team coordination skills.
• Target-oriented with good analytical and problem-solving abilities.
• Willingness to travel extensively within the assigned territory.