Senior Sales Officer

Dabur; Agra District, Gurugram District; On-site; INR 360,000 - 540,000; Full time

Job summary

Dabur is seeking a dynamic field sales professional to drive both primary and secondary sales in the Agra region. You will cover retail outlets through SSOs, ensure efficient order booking, and build robust stockist and distributor relationships to expand coverage.

You will execute trade promotions, ensure strong product visibility, and monitor sales productivity metrics while maintaining accurate data in REACH and submitting trade claims per SOPs.

Qualifications

• Minimum 3 years of field sales experience in FMCG or consumer goods.
• Experience in primary and secondary sales is preferred.
• Ability to manage distributor and retailer relationships.

Responsibilities

• Drive primary and secondary sales within the assigned territory to achieve monthly sales and distribution targets.
• Ensure effective retail outlet coverage through SSOs and monitor order booking efficiency.
• Build and maintain strong relationships with stockists, distributors, retailers, and other key trade partners.
• Execute trade marketing initiatives, promotional schemes, and BTL activities to enhance market visibility and drive sales growth.
• Ensure high standards of merchandising, product visibility, and POSM deployment across the assigned market.
• Monitor key sales productivity parameters, including ECO, Bill Cut, Line Sold, Sales Value, and distribution reach.
• Manage stockist operations, including inventory planning, stock availability, SMR preparation, and data accuracy in REACH.
• Prepare and submit trade claims as per company SOPs, ensuring complete and accurate supporting documentation.
• Track market trends, competitor activities, and customer feedback to identify new business opportunities and drive growth.
• Appoint and develop new stockists in line with company guidelines to strengthen market coverage and distribution.

Skills

Sales experience

Territory management

Channel liaison

Promotional execution

Merchandising

Job description

Role & responsibilities

• Drive primary and secondary sales within the assigned territory to achieve monthly sales and distribution targets.
• Ensure effective retail outlet coverage through SSOs and monitor order booking efficiency.
• Build and maintain strong relationships with stockists, distributors, retailers, and other key trade partners.
• Execute trade marketing initiatives, promotional schemes, and BTL activities to enhance market visibility and drive sales growth.
• Ensure high standards of merchandising, product visibility, and POSM deployment across the assigned market.
• Monitor key sales productivity parameters, including ECO, Bill Cut, Line Sold, Sales Value, and distribution reach.
• Manage stockist operations, including inventory planning, stock availability, SMR preparation, and data accuracy in REACH.
• Prepare and submit trade claims as per company SOPs, ensuring complete and accurate supporting documentation.
• Track market trends, competitor activities, and customer feedback to identify new business opportunities and drive growth.
• Appoint and develop new stockists in line with company guidelines to strengthen market coverage and distribution.

Preferred candidate profile

• Age - 36 Max
• Atleast 3 Years of experience