Sales Officer- Modern Trade

Euro India Fresh Foods; Mumbai; On-site; INR 350,000 - 550,000; Full time

Job summary

Euro India Fresh Foods is seeking a dynamic sales professional in Mumbai to drive monthly sales targets across Modern Trade channels. You will ensure on-shelf availability, visibility and planogram compliance while coordinating with distributors and internal teams to execute promotions and activations.

The role involves market visits, SKU expansion opportunities and close collaboration with store managers and retail teams to grow distribution and market share.

Qualifications

• FMCG/Packaged foods or beverages experience preferred.
• Strong channel and retailer relationship skills.

Responsibilities

• Achieve monthly sales targets and drive primary and secondary sales.
• Manage regular coverage of Modern Trade outlets.
• Ensure on-shelf availability, product visibility, merchandising and planogram compliance.
• Monitor stock levels and coordinate timely replenishment with distributors.
• Execute trade promotions, consumer schemes and in-store activations.
• Build relationships with store managers and retail teams.
• Conduct regular market visits and monitor competitor pricing, promotions and visibility.
• Identify opportunities for new SKU listings and distribution expansion.
• Monitor distributor inventory, secondary sales, returns and ageing stock.
• Coordinate with Supply Chain, Warehouse, Finance, Marketing and Distributor teams.
• Maintain daily/weekly sales reports and outlet-wise/SKU-wise performance data.
• Provide regular market feedback and updates to the reporting manager.

Job description

Key Responsibilities

• Achieve assigned monthly sales targets and drive primary and secondary sales.
• Manage regular coverage of assigned Modern Trade outlets.
• Ensure on-shelf availability, product visibility, merchandising and planogram compliance.
• Monitor stock levels and coordinate timely replenishment with distributors.
• Execute trade promotions, consumer schemes and in-store activations.
• Build strong relationships with store managers and retail teams.
• Conduct regular market visits and monitor competitor pricing, promotions, launches and visibility.
• Identify opportunities for new SKU listings and distribution expansion.
• Monitor distributor inventory, secondary sales, returns and ageing stock.
• Coordinate with Supply Chain, Warehouse, Finance, Marketing and Distributor teams.
• Maintain daily/weekly sales reports and outlet-wise/SKU-wise performance data.
• Provide regular market feedback and updates to the reporting manager.

Key Performance Indicators (KPIs)

• Monthly sales target achievement
• Primary & secondary sales growth
• Outlet coverage and distribution expansion
• New SKU listings
• On-Shelf Availability
• Merchandising and visibility compliance
• Promotional execution
• Distributor performance
• Stock availability and ageing control
• Market share and sales growth
• Collection and outstanding management

Candidates only from FMCG / Packaged Foods / Beverages / Consumer Goods background are welcome to apply.