Sales Manager

CCL Products; Pune District; On-site; INR 600,000 - 800,000; Full time

Job summary

CCL Products in Pune district seeks an experienced field sales leader to drive distributor partnerships and accelerate growth across assigned territories. You will build robust sales routes, monitor performance, and coach a team to meet aggressive targets.

The role requires strong communication, data-driven decision making, and hands-on execution of trade promotions and market activations to boost market share and product visibility.

Qualifications

• Experience in driving field sales and channel management.
• Strong distributor network development and partner onboarding.
• Ability to plan and execute territory sales strategies across regions.
• Proven leadership and coaching capabilities for sales teams.
• Excellent communication and relationship-building with retailers and key accounts.
• Data-driven reporting using MS Excel and CRM tools.
• Analytical mindset for MIS, market trends, and pricing insights.

Responsibilities

• Achieve monthly, quarterly, and annual sales targets.
• Develop and execute territory sales plans.
• Appoint, manage, and develop distributors/channel partners.
• Expand numeric and weighted distribution.
• Increase market share and drive secondary sales.
• Ensure product availability, visibility, and merchandising at retail outlets.
• Manage distributor inventory, stocks, and order planning.
• Lead, coach, and monitor sales representatives/promoters.
• Identify new business opportunities and onboard new outlets.
• Execute trade schemes, promotions, and market activations.
• Monitor competitor activities, pricing, and market trends.
• Maintain strong relationships with distributors, retailers, and key accounts.
• Analyze sales performance and prepare MIS reports.
• Control trade spends, claims, damage, and expiry within company norms.
• Ensure compliance with company sales processes, CRM/DMS, and reporting systems.
• Conduct regular market visits to improve execution and customer engagement.

Skills

Sales & negotiation

Distributor management

Territory planning

Team leadership

Communication & relationships

Data analysis & MS Excel

Problem solving & decision making

Business acumen & execution

Job description

• Achieve monthly, quarterly, and annual sales targets.
• Develop and execute territory sales plans.
• Appoint, manage, and develop distributors/channel partners.
• Expand numeric and weighted distribution.
• Increase market share and drive secondary sales.
• Ensure product availability, visibility, and merchandising at retail outlets.
• Manage distributor inventory, stocks, and order planning.
• Lead, coach, and monitor sales representatives/promoters.
• Identify new business opportunities and onboard new outlets.
• Execute trade schemes, promotions, and market activations.
• Monitor competitor activities, pricing, and market trends.
• Maintain strong relationships with distributors, retailers, and key accounts.
• Analyze sales performance and prepare MIS reports.
• Control trade spends, claims, damage, and expiry within company norms.
• Ensure compliance with company sales processes, CRM/DMS, and reporting systems.
• Conduct regular market visits to improve execution and customer engagement.

Key Skills

• Sales and negotiation
• Distributor management
• Territory planning
• Team leadership
• Communication and relationship management
• Data analysis and MS Excel
• Problem-solving and decision-making
• Business acumen and execution excellence