Sales Manager - NBFC Mumbai

Yelu; Mumbai; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Yelu is seeking a senior sales leader to drive the NBFC segment, focusing on gold loan institutions and building a scalable sales engine across India.

You will own the end-to-end sales lifecycle, from prospecting to closure, while collaborating with cross-functional teams to ensure successful implementations and high customer satisfaction. A proven track record in long-cycle B2B deals and extensive travel are required.

Qualifications

• 10+ years of experience selling into NBFCs, MFIs, financial institutions, or regulated lending businesses.
• Demonstrated success in new business development and building sales pipelines from scratch.
• Strong consultative and solution-selling capabilities.
• Experience managing long-cycle, complex B2B sales engagements involving multiple stakeholders.
• Proven track record of achieving ambitious revenue and growth targets.
• Strong relationship management and influencing skills.
• Excellent pipeline management and CRM discipline.
• Willingness to travel extensively across India.
• Existing relationships within gold loan NBFCs would be highly advantageous.
• Prior experience selling technology, devices, SaaS, or hardware-enabled solutions to financial institutions is preferred.
• Understanding of gold loan operations, lending processes, and compliance requirements will be an added advantage.

Responsibilities

• Develop and execute the sales strategy for the NBFC segment, with a focus on gold loan institutions.
• Build and maintain a structured target account universe covering national, regional, and emerging lending institutions.
• Create and manage a robust sales pipeline from prospecting through to closure and deployment.
• Deliver against monthly, quarterly, and annual revenue objectives.
• Identify, engage, and influence key decision-makers across operations, credit, procurement, and leadership functions.
• Lead consultative sales discussions and position solutions against operational, commercial, and compliance challenges.
• Manage complex multi-stakeholder sales cycles and drive successful commercial outcomes.
• Build long-term customer relationships to support renewals, expansion, and cross-selling opportunities.
• Collaborate with internal stakeholders to ensure smooth implementation and customer satisfaction.
• Maintain accurate CRM records, forecasts, pipeline reports, and conversion metrics.
• Monitor market developments, customer trends, regulatory changes, and competitive activity to drive commercial effectiveness.

Skills

New business development

Strategic account management

Consultative selling

Multi-stakeholder sales

Revenue target achievement

Relationship management

CRM discipline

Willing to travel India

Gold loan NBFC relationships

Tech/SaaS sales to FI

Lending/regulatory knowledge

Education

Bachelor's degree in Business/Finance or related field

Tools

Salesforce

Job description

Our client is a fast-growing technology organisation focused on transforming the gold and bullion ecosystem through innovative digital solutions. Leveraging advanced sensing technology and data-driven platforms, the company is creating greater transparency, operational efficiency, and standardisation across financial institutions and industry stakeholders. The organisation offers an entrepreneurial environment with significant opportunities for ownership, visibility, and career progression.

• Develop and execute the sales strategy for the NBFC segment, with a particular focus on gold loan institutions.
• Build and maintain a structured target account universe covering national, regional, and emerging lending institutions.
• Create and manage a robust sales pipeline from prospecting through to closure and deployment.
• Deliver against monthly, quarterly, and annual revenue objectives.
• Identify, engage, and influence key decision-makers across operations, credit, procurement, and leadership functions.
• Lead consultative sales discussions and position solutions against operational, commercial, and compliance challenges.
• Manage complex multi-stakeholder sales cycles and drive successful commercial outcomes.
• Build long-term customer relationships to support renewals, expansion, and cross-selling opportunities.
• Collaborate with internal stakeholders to ensure smooth implementation and customer satisfaction.
• Maintain accurate CRM records, forecasts, pipeline reports, and conversion metrics.
• Monitor market developments, customer trends, regulatory changes, and competitive activity to drive commercial effectiveness.

The Successful Applicant

• 10+ years of experience selling into NBFCs, MFIs, financial institutions, or regulated lending businesses.
• Demonstrated success in new business development and building sales pipelines from scratch.
• Strong consultative and solution-selling capabilities.
• Experience managing long-cycle, complex B2B sales engagements involving multiple stakeholders.
• Proven track record of achieving ambitious revenue and growth targets.
• Strong relationship management and influencing skills.
• Excellent pipeline management and CRM discipline.
• Willingness to travel extensively across India.
• Existing relationships within gold loan NBFCs would be highly advantageous.
• Prior experience selling technology, devices, SaaS, or hardware-enabled solutions to financial institutions is preferred.
• Understanding of gold loan operations, lending processes, and compliance requirements will be an added advantage.

What's on Offer

• Opportunity to build and lead a strategic growth vertical.
• Direct engagement with leading financial institutions across India.
• High-visibility role with access to senior leadership.
• Significant autonomy and ownership within a rapidly scaling business.
• Opportunity to contribute to the development of a category-defining technology solution.
• Strong long-term career growth and progression opportunities.
• Competitive compensation and performance-linked incentives.