Sales Executive - Horeca

Bisleri; Mumbai; Hybrid; INR 600,000 - 800,000; Full time

Job summary

Bisleri is seeking a proactive Sales Executive for the HORECA channel in Mumbai. You will manage hotels, restaurants, cafes, caterers, and food service chains, driving product penetration and building lasting partnerships.

The role emphasizes relationship-building, order collection, and timely deliveries, with a focus on negotiation and contract understanding. 3+ years HORECA sales experience and Excel proficiency are expected.

Qualifications

• Bachelor's degree preferred.
• Minimum 3 years of HORECA sales experience.
• Strong connections with chefs, purchase managers, F&B managers (advantage).
• Excellent negotiation, communication, and presentation skills.
• Understanding of institutional pricing, margins, and contracts.
• Field-oriented, self-disciplined, and target-driven.
• Proficiency in Excel.

Responsibilities

• Develop and manage the HORECA channel: hotels, restaurants, cafs, QSRs, and catering partners.
• Acquire new key accounts and retain existing region.
• Ensure product listings, and contractual agreements.
• Conduct regular client visits for relationship building, order collection, and issue resolution.
• Negotiate pricing, credit terms.
• Coordinate with distributors and supply chain for timely deliveries.
• Track competitor activities and market trends.
• Maintain daily sales reports.

Skills

Negotiation

Communication

Presentation

Field orientation

Self-discipline

Target-driven

Education

Bachelor's degree (preferred)

Tools

Excel

Job description

Position: Sales Executive HORECA

Location: Mumbai

Industry: FMCG / Beverage

About the Role: We are looking for a proactive and relationship-driven HORECA Sales Executive to manage and grow business across hotels, restaurants, cafes, caterers, and food service chains in the Mumbai market. The role focuses on increasing product penetration, driving volume, and building long-term customer partnerships.

Key Responsibilities:

• Develop and manage the HORECA channel: hotels, restaurants, cafs, QSRs, and catering partners.
• Acquire new key accounts and retain existing region.
• Ensure product listings, and contractual agreements.
• Conduct regular client visits for relationship building, order collection, and issue resolution.
• Negotiate pricing, credit terms.
• Coordinate with distributors and supply chain for timely deliveries.
• Track competitor activities and market trends.
• Maintain daily sales reports.

Required Skills & Qualifications:

• Bachelors degree (preferred).
• Minimum 3 years of HORECA sales experience
• Strong existing connections with chefs, purchase managers, F&B managers (advantage).
• Excellent negotiation, communication, and presentation skills.
• Understanding of institutional pricing, margins, and contracts.
• Field-oriented, self-disciplined, and target-driven.
• Proficiency in Excel.

Preferred Qualities:

• Strong relationship-building skills.
• Ability to work independently.
• Good understanding of Chennai and Coimbatore food service landscape.
• Problem-solving and customer-oriented mindset.