ASE -Horeca-FMCG-Chennai

THE Banyan Hr Consults; Chennai; On-site; INR 810,000 - 990,000; Full time

Job summary

The Banyan Hr Consults in Chennai is seeking an Area Sales Executive (ASE) for the HORECA channel. This role drives sales and business development across Chennai, engaging hotels, restaurants, cafes, QSRs, caterers and institutions.

You will target growth, manage existing customers and coordinate with distributors to ensure availability and timely deliveries, while building strong relationships with chefs and F&B managers. Willingness to travel and strong negotiation skills are required.

Qualifications

• Minimum 5 years of experience in FMCG, food products, beverages or HORECA sales.
• Experience in B2B and institutional sales preferred.
• Strong communication, negotiation and relationship management skills.
• Knowledge of Chennai market is an advantage.

Responsibilities

• Develop new business from hotels, restaurants, cafes, QSRs, caterers and institutional customers.
• A chieve monthly sales targets and increase market share.
• Manage existing customers and generate repeat business.
• Build relationships with chefs, purchase managers, F&B managers and business owners.
• Conduct regular market visits, product presentations and sampling activities.
• Coordinate with distributors and ensure product availability and timely deliveries.
• Monitor competitor pricing, market trends and customer requirements.
• Follow up on payments and ensure timely collections.
• Maintain daily sales reports, customer databases and sales forecasts.

Skills

HORECA Sales

B2B Sales

FMCG Sales

Institutional Sales

Customer Acquisition

Business Development

Distributor Management

Territory Sales

Key Account Management

Negotiation

Payment Collection

Education

Graduate

Job description

Job Title: Area Sales Executive (ASE) HORECA

Location: Chennai, Tamil Nadu

Department: Sales HORECA / Food Service

Salary; Maximum gross up to 9 LPA + Incentive + TA/DA

Experience: Minimum 5 Years in HORECA in FMCG Companies

Job Description:

We are looking for a dynamic and target-oriented Area Sales Executive to drive sales and business development in the HORECA channel across Chennai.

Key Responsibilities:

• Develop new business from hotels, restaurants, cafs, QSRs, caterers and institutional customers.
• Achieve monthly sales targets and increase market share.
• Manage existing customers and generate repeat business.
• Build relationships with chefs, purchase managers, F&B managers and business owners.
• Conduct regular market visits, product presentations and sampling activities.
• Coordinate with distributors and ensure product availability and timely deliveries.
• Monitor competitor pricing, market trends and customer requirements.
• Follow up on payments and ensure timely collections.
• Maintain daily sales reports, customer databases and sales forecasts.

Desired Candidate Profile:

• Graduate in any discipline.
• Minimum 5 years of experience in FMCG, food products, beverages or HORECA sales.
• Prior experience in B2B and institutional sales preferred.
• Good communication, negotiation and relationship management skills.
• Knowledge of the Chennai market is an advantage.
• Two-wheeler and valid driving licence preferred.
• Willingness to travel within the assigned territory.

Key Skills:

• HORECA Sales, B2B Sales, FMCG Sales, Institutional Sales, Customer Acquisition, Business Development, Distributor Management, Territory Sales, Key Account Management, Negotiation, Payment Collection.