Key Accounts Executive- HORECA

PRASUMA; Dadri; On-site; INR 600,000 - 800,000; Full time

Job summary

PRASUMA in Dadri, Uttar Pradesh, is seeking a dynamic sales professional to drive strategic sales growth across the HORECA and Institutional segments. The successful candidate will be responsible for achieving sales targets, expanding market share, and leading a high-performing sales team.

A minimum of 3-6 years of experience in HORECA sales is required, along with strong communication skills and good contacts in the industry. The role promises opportunities for professional development and salary based on experience.

Qualifications

• 3-6 years of experience in sales of the HORECA segment.
• Fluent English or excellent communication skills.
• Good contacts with Star Hotels, Chefs, Purchase heads.

Responsibilities

• Responsible for sales of the entire range of products for the assigned area.
• Ensuring coverage and visibility of all brands as per company objectives.
• Focus on new product launch/re-launch.
• Collection of payments with orders and timely execution of follow-ups.
• Training and development of sales officers in the assigned area.

Skills

Sales

Key account management

HORECA

Institutional sales

Relationship building

Job description

About Company

Prasuma is committed to creating sensational food using the freshest and finest ingredients, cutting-edge food technology, and a relentless drive to elevate food quality for consumers across India. As the pioneer of the Fresh & Chilled Deli Meats segment in the region, Prasuma has built a distinguished reputation over 40 years for product innovation, operational excellence, and unparalleled service, trusted by top modern retail chains, fine-dining restaurants, and acclaimed chefs nationwide.

About The Opportunity

This role drives strategic sales growth across the HORECA and Institutional segments within a defined geographic territory. You will be accountable for achieving ambitious sales targets, expanding market share, strengthening brand presence, and leading a high-performing field sales team.

Role & Responsibilities

• Responsible for sales of the entire range of products for the assigned area.
• Responsible for HORECA and Institutional Sales.
• Ensuring coverage, distribution and visibility of all our brands as per company objectives.
• Focus on new product launch/re-launch to establish product in market & achieve / exceed defined sales targets.
• Collection of payments with orders & timely execution of follow-ups with distributors/direct account.
• Data management and reporting as per guidelines.
• Training and development of all sales officers in the assigned area.
• Managing the commercial control on distributors (receivables, claims etc) and direct customers.
• Responsible for Relationship Building & Coordination with dealers, distributors & retailers etc.

Qualifications & Requirements

• Candidate Must have 3-6 years of experience in sales of HORECA segment.
• Flexible to adapt work requirements.
• Punctual with work timings.
• Fluent English or excellent communication skills.
• Candidates should have good contact with Star Hotels, Chefs, Purchase heads etc.

Skills: sales, distributors, institutional sales, key account management, horeca, institutional