Key Accounts Executive- HORECA

PRASUMA; Delhi; On-site; INR 3,827,751 - 5,741,626; Full time

Job summary

PRASUMA, a leader in food innovation, is seeking a driven sales professional for the HORECA and Institutional segments in Delhi, India. This role is integral to expanding market share and strengthening brand presence.

Responsibilities include managing sales operations, ensuring brand visibility, and training sales personnel. Candidates with 3-6 years of relevant experience and strong communication skills are encouraged to apply.

A successful applicant will also have good industry contacts and a passion for achieving ambitious sales targets.

Qualifications

• 3-6 years of sales experience in the HORECA segment.
• Flexibility to adapt to work requirements.
• Punctual with work timings.
• Fluent in English or excellent communication skills.
• Good contacts with Star Hotels, Chefs, and Purchase heads.

Responsibilities

• Sales of the entire product range for the assigned area.
• Responsible for HORECA and Institutional Sales.
• Ensure brand visibility and coverage as per objectives.
• Focus on product launch/re-launch and achieve sales targets.
• Collect payments with orders and execute timely follow-ups.
• Manage data and reporting as per guidelines.
• Train and develop sales officers in the assigned area.
• Manage commercial control on distributors and direct customers.
• Build relationships and coordinate with dealers, distributors, and retailers.

Skills

sales

distributors

institutional sales

key account management

horeca

institutional

Job description

About Company

Prasuma is committed to creating sensational food using the freshest and finest ingredients, cutting-edge food technology, and a relentless drive to elevate food quality for consumers across India. As the pioneer of the Fresh & Chilled Deli Meats segment in the region, Prasuma has built a distinguished reputation over 40 years for product innovation, operational excellence, and unparalleled service, trusted by top modern retail chains, fine-dining restaurants, and acclaimed chefs nationwide.

About The Opportunity

This role drives strategic sales growth across the HORECA and Institutional segments within a defined geographic territory. You will be accountable for achieving ambitious sales targets, expanding market share, strengthening brand presence, and leading a high-performing field sales team.

Role & Responsibilities

• Responsible for sales of the entire range of products for the assigned area.
• Responsible for HORECA and Institutional Sales.
• Ensuring coverage, distribution and visibility of all our brands as per company objectives.
• Focus on new product launch/re-launch to establish product in market & achieve / exceed defined sales targets.
• Collection of payments with orders & timely execution of follow-ups with distributors/direct account.
• Data management and reporting as per guidelines.
• Training and development of all sales officers in the assigned area.
• Managing the commercial control on distributors (receivables, claims etc) and direct customers.
• Responsible for Relationship Building & Coordination with dealers, distributors & retailers etc.

Qualifications & Requirements

• Candidate Must have 3-6 years of experience in sales of HORECA segment.
• Flexible to adapt work requirements.
• Punctual with work timings.
• Fluent English or excellent communication skills.
• Candidates should have good contact with Star Hotels, Chefs, Purchase heads etc.

Skills: sales, distributors, institutional sales, key account management, horeca, institutional