Sales Engineer Automation Division

The Indian Electric Co; Pune District; On-site; INR 350,000 - 600,000; Full time

Job summary

The Indian Electric Co is seeking a result-oriented Sales Coordinator with a strong background in Industrial Automation. You will understand customer technical requirements, recommend automation solutions, and support the complete enquiry-to-order process.

You will prepare technical and commercial offers, coordinate with principals, vendors, and customers, and maintain strong relationships. Proficiency in MS Excel, communication, and negotiation is essential for success in this role.

Qualifications

• Diploma/BE/BTech in Electrical, Electronics, Instrumentation, Automation or related field.
• Experience in Industrial Automation products and solutions.
• Strong communication, negotiation and customer follow-up skills.
• Ability to read datasheets and understand customer requirements.

Responsibilities

• Understand customer technical requirements and propose suitable automation products/solutions.
• Coordinate with customers, principals/vendors, and internal teams for clarifications.
• Prepare technical and commercial offers based on customer requirements.
• Follow up enquiries and convert them into orders.
• Maintain quotations, orders and customer communications.

Skills

Industrial Automation

Technical sales

Quotation preparation

Commercial coordination

Customer follow-up

Negotiation skills

Communication skills

Coordination

MS Excel

MS Word

Email communication

Reading datasheets

Education

Diploma / B.E. / B.Tech in Electrical, Electronics, Instrumentation, Automation, or a related field

Tools

MS Excel

MS Word

Email software

Job description

Role & responsibilities

Technical Sales & Customer Handling

Understand customer technical requirements and recommend suitable automation products/solutions.

Coordinate with customers for technical enquiries, product selection, and application requirements.

Prepare technical and commercial offers based on customer requirements.

Coordinate with internal teams, principals/vendors, and customers for technical clarifications.

Generate enquiries and follow up with existing and prospective customers.

Develop and maintain strong customer relationships.

Support the sales team in achieving sales targets.

Commercial Responsibilities

Prepare and submit quotations, techno-commercial offers, and proposals to customers.

Obtain and compare prices from suppliers/principals wherever required.

Follow up with customers on quotations and convert enquiries into orders.

Coordinate for Purchase Orders, order processing, and order confirmations.

Maintain proper records of quotations, enquiries, orders, and customer communications.

Coordinate with accounts/internal teams regarding payment follow-ups and outstanding payments.

Follow up with customers for timely payments and resolve commercial queries.

Coordinate with dispatch/logistics teams for order delivery and documentation.

Handle day-to-day commercial communication with customers and suppliers.

Sales Coordination & Reporting

Regular follow-up on open enquiries and quotations.

Maintain sales pipeline and customer follow-up records.

Prepare regular sales and enquiry status reports.

Coordinate with the sales team for order execution and customer requirements.

Identify opportunities for increasing sales of automation products and solutions.

Preferred candidate profile

• Strong knowledge of Industrial Automation products and solutions.
• Good understanding of technical sales and application-based selling.
• Good knowledge of quotation preparation and commercial activities.
• Strong customer follow-up and negotiation skills.
• Good communication and interpersonal skills.
• Ability to understand technical specifications, datasheets, and customer requirements.
• Good coordination skills with customers, suppliers, and internal departments.
• Proficiency in MS Excel, Word, and Email communication.
• Ability to manage multiple enquiries and follow-ups simultaneously.

Diploma / B.E. / B.Tech in Electrical, Electronics, Instrumentation, Automation, or a related field.

Candidates with experience in Industrial Automation, Electrical/Automation Products, Control Panels, PLC, HMI, VFD/Drives, Sensors, Industrial Networking, or related products will be preferred.

We are looking for someone who is comfortable handling both technical and commercial responsibilities and can take ownership of the complete enquiry-to-order process.

Technical Understanding + Sales Follow-up + Quotation + Commercial Coordination + Payment Follow-up will be the key aspects of this role.