Sales Engineer Industrial Automation

HNC Motion Control; Ahmedabad District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

HNC Motion Control is seeking a dynamic Business Development professional to drive new client acquisition in the industrial automation sector. You will identify opportunities, build strong customer relationships, and translate requirements into precise automation solutions.

Responsibilities include generating leads, preparing quotations, negotiating terms, and coordinating with internal teams to ensure orders are fulfilled successfully.

Qualifications

• Experience in industrial automation sales and account development.
• Ability to identify and convert new business opportunities in manufacturing sectors.
• Strong communication and client-facing skills for technical discussions.

Responsibilities

• Develop new business opportunities in the industrial automation sector.
• Build and maintain relationships with customers and end users.
• Understand customer requirements and provide suitable automation solutions.
• Prepare quotations and commercial proposals; negotiate pricing and terms.
• Coordinate with internal teams to ensure timely order execution.
• Identify new industries and market opportunities to expand the customer base.

Skills

PLC

HMI

VFD

Servo

CNC Controllers

Motion Control

Tools

Automation software

Job description

Responsibilities

1. Business Development & New Client Acquisition

• Identify and develop new business opportunities in the industrial automation sector.
• Generate leads through market research, cold calling, references, networking, and customer visits.
• Approach OEMs, System Integrators, machine manufacturers, and end users.
• Develop and maintain a strong sales pipeline.

2. Customer Relationship Management

• Build and maintain strong relationships with existing and new customers.
• Understand customer requirements and provide suitable technical solutions.
• Conduct regular customer visits and follow up on enquiries, quotations, and orders.
• Maintain long-term relationships with key customers.

3. Technical Sales

• Understand customer applications and recommend appropriate automation solutions.
• Have knowledge of products such as PLC, HMI, VFD, Servo, CNC Controllers, Motion Control, and related automation products.
• Coordinate with the technical/application team for solution development wherever required.
• Explain product features, applications, benefits, and technical specifications to customers.

4. Sales & Order Conversion

• Prepare and submit quotations and commercial proposals.
• Follow up on quotations and convert enquiries into orders.
• Negotiate with customers while maintaining company pricing and profitability.
• Track orders from enquiry to order closure and coordinate internally for timely execution.

5. Market Development

• Identify new industries, customers, applications, and market opportunities.
• Monitor competitor activities, market pricing, and customer requirements.
• Develop strategies to increase business from existing customers and acquire new customers.

6. Sales Reporting & Coordination

• Maintain regular sales reports, enquiry pipelines, customer visit reports, and follow-up status.
• Achieve monthly and annual sales targets.
• Coordinate with Sales, Service, Logistics, Accounts, and Technical teams for smooth order execution and customer satisfaction.