Sales Development Representative (Inbound+Outbound)

Webandcrafts.com; India; On-site; INR 450,000 - 650,000; Full time

Job summary

Webandcrafts invites a high-energy Inbound SDR to be the first point of contact for prospects engaging with our brand. Based at our Koratty HQ, you will field inbound leads, qualify them, and set the stage for our Account Executives.

You will engage with Founders, Marketing Heads, and CXOs across the Retail and Technology sectors in major Indian metros, building multi-channel outreach, scheduling discovery calls, and maintaining clean CRM records for smooth handoffs to the AE team.

Qualifications

• 1-3 years of proven experience in IT/SaaS inbound sales or lead generation.
• Excellent written and verbal communication skills, capable of holding peer-to-peer conversations with senior leaders.
• Familiarity with CRM tools and inbound lead-capture processes.
• A foundational understanding of digital transformation, e-commerce, and modern AI tools is a huge plus.

Responsibilities

• Rapid Response: Act as the first line of engagement for inbound leads generated through WAC's digital marketing, SEO, and event campaigns.
• Lead Qualification: Qualify leads based on our ICP, understanding their needs across digital marketing, custom tech builds, and AI solutions.
• Personal Engagement: Engage with C-level executives, Founders, and Marketing VP/Directors to uncover business pain points.
• Strategic Hunting: Build and execute multi-channel outbound campaigns targeting key accounts in priority metro markets.
• ABM Execution: Develop personalized outreach strategies using LinkedIn Sales Navigator and data enrichment tools.
• Seamless Handoffs: Schedule discovery calls for the AE team and ensure smooth transitions.
• CRM Hygiene: Maintain accurate records of interactions and lead stages in our CRM.

Skills

Communication skills

CRM tools

Inbound sales

Lead qualification

Tools

LinkedIn Sales Navigator

CRM software

Sales engagement platforms

Job description

1 - 3 years On-Site koratty

About

About Webandcrafts (WAC). At WAC, we believe in a world where technology inspires people, connects them, and drives meaningful experiences. We are a digital transformation company blending AI precision with human intuition. From intelligent Experience Design to cutting-edge Gen AI and Digital Marketing, we help businesses take the ultimate digital leap.

Role

We are looking for a high-energy Inbound SDR to be the first point of contact for prospects engaging with our brand. Based out of our Koratty HQ, you will field inbound leads, qualify them, and set the stage for our Account Executives. You will be speaking directly with Founders, Marketing Heads, and Tech-centric CXOs from the Retail and Technology sectors across major Indian metros.

Responsibilities

• Rapid Response: Act as the first line of engagement for inbound leads generated through WAC's digital marketing, SEO, and event campaigns.
• Lead Qualification: Qualify leads based on our Ideal Customer Profile (ICP), understanding their needs across digital marketing, custom tech builds, and AI solutions.
• Personal Engagement: Comfortably navigate early-stage conversations with C-level executives, Founders, and Marketing VP/Directors to uncover business pain points.
• Strategic Hunting: Build and execute multi-channel outbound campaigns targeting key accounts in priority metro markets.
• ABM Execution: Develop highly personalized outreach strategies utilizing tools like LinkedIn Sales Navigator, sales engagement platforms, and data enrichment tools.
• Seamless Handoffs: Schedule high-quality discovery calls for the Account Executive(AE) team, ensuring a smooth transition workflow.
• CRM Hygiene: Maintain accurate and up-to-date records of all interactions and lead stages in our CRM system.

Requirements

• 1-3 years of proven experience in IT/SaaS inbound sales or lead generation.
• Excellent written and verbal communication skills, capable of holding peer-to-peer conversations with senior leaders.
• Familiarity with CRM tools and inbound lead-capture processes.
• A foundational understanding of digital transformation, e-commerce, and modern AI tools is a huge plus.