Product Manager

V Guard; NTR; On-site; INR 500,000 - 800,000; Full time

Job summary

V-Guard Lighting is seeking a results-driven sales leader to drive growth across the Andhra Pradesh region. You will appoint and develop distributors and dealers, guide the sales team, and ensure achievement of primary and secondary targets while expanding market presence.

You will lead initiatives on distribution, product mix, promotional schemes, and field coverage, travelling extensively within the area to build strong channel partnerships and deliver solid MIS and forecasts.

Qualifications

• Graduation is required; MBA/PGDM preferred.
• 7–14 years of experience in Lighting / Electrical / Consumer Durables sales.
• Strong leadership, channel management, negotiation and analytical skills.

Responsibilities

• Appoint, manage, and develop distributors and key dealers across the area.
• Achieve primary and secondary sales targets as per business plan.
• Lead and guide Sales Executives to improve market coverage and productivity.
• Drive numeric distribution, product mix, and visibility at retail counters.
• Ensure effective implementation of schemes, launches, and promotions.
• Review distributor performance, stock norms, credit, and collections.
• Monitor competition activity and recommend pricing or strategy actions.
• Maintain strong relationships with key channel partners and influencers.
• Prepare sales forecasts, reviews, and MIS reports.
• Recruit, train, and coach Sales Executives.
• Set KRAs and conduct regular performance reviews.
• Accompany team on market visits and joint calls.

Skills

Leadership

Channel management

Negotiation

Analytical skills

Education

Graduate (MBA/PGDM preferred)

Job description

Role Objective

To drive sales growth and market expansion of V-Guard Lighting business in the assigned area by developing distributors and dealers, leading the sales team, and ensuring target achievement.

Key Responsibilities

• Appoint, manage, and develop distributors and key dealers across the area
• Achieve primary and secondary sales targets as per business plan
• Lead and guide Sales Executives to improve market coverage and productivity
• Drive numeric distribution, product mix, and visibility at retail counters
• Ensure effective implementation of schemes, launches, and promotions
• Review distributor performance, stock norms, credit, and collections
• Monitor competition activity and recommend pricing or strategy actions
• Maintain strong relationships with key channel partners and influencers
• Prepare sales forecasts, reviews, and MIS reports

Team Management

• Recruit, train, and coach Sales Executives
• Set KRAs and conduct regular performance reviews
• Accompany team on market visits and joint calls

Preferred candidate profile

• Education: Graduate (MBA/PGDM preferred)
• Experience: 714 years in Lighting / Electrical / Consumer Durables sales
• Skills: Strong leadership, channel management, negotiation, and analytical skills
• Other: Willingness to travel extensively within the assigned area