Area Sales Manager (Consumer Lighting)

Bajaj Electricals Ltd; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Bajaj Electricals Ltd seeks an experienced sales leader to drive performance across Bengaluru and surrounding regions. You will implement sales and collection strategies, shortlist channel partners, and ensure strong distributor performance.

The role emphasizes market intelligence, channel planning, and growth in secondary sales. The ideal candidate has 8–15 years in B2C sales, preferably in lighting/electrical sectors, with strong regional exposure and a proven track record in distribution

Qualifications

• 8–15 years of experience in sales (B2C)
• Experience in lighting and electrical industry preferred
• Geographic exposure to the region Bengaluru, Karnataka

Responsibilities

• Lead the assigned geographical area and implement sales & collection strategies.
• Shortlisting of channel partners for appointment & achieving distribution reach.
• Meeting working capital requirements of the business.
• Manage & monitor distributor performance & sustainability.
• Sales forecasting and planning for the assigned area and channel planning based on market potential.
• Engage with channel marketing for promotion strategies and monitor billing and stocks.

Skills

Sales forecasting

Channel management

Market intelligence

Retailer engagement

Job description

Role & responsibilities

Lead the assigned geographical area and implement sales & collection strategies. Shortlisting of channel partners for appointment & achieving distribution reach. Meeting working capital requirements of the business. Manage & monitor distributor performance & sustainability.

Key Responsibilities:

• Responsible for sales forecasting and planning for the assigned area and channel planning based on market potential.
• Gather market intelligence on competition activities and propose strategic/ tactical interventions for share gain.
• Focus on secondary sales growth by implementing business goals namely, achievement of distributor-wise secondary targets, meeting numeric & weighted distribution objectives, channel correction, etc.
• Monitoring of sales, collection & stocks on regular basis as budgeted.
• Ensuring placement of new products as per commercialization strategy. Sustain growth through new store growth and Same Stores Sales Growth (SSSG).
• Monitor the billing process product category v/s value wise on regular basis and ensure week wise billing.
• Ensuring implementation of retailer engagement programs /retailer bonding program effectively.
• Engage with channel marketing team for timely and effective promotion strategies.
• Share feedback & on ground information about marketing/ branding initiatives undertaken by organization & competition.

Work Experience:

• 8-15 years of experience
• Relevant experience in B2C sales - preferably from lighting & electrical industry and geographical exposure of the region.