Product Development & Sales – Lighting

Sturlite Electric Private Limited; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Sturlite Electric Private Limited in Bengaluru seeks an experienced professional in the lighting industry to drive new product introductions, expand market reach, and grow product portfolio sales. You will collaborate with depot teams, sales, marketing, and customers to ensure successful launches and sustainable growth.

The role focuses on product launches, pricing strategies, and cross-functional coordination to optimize the portfolio and achieve sales targets in a dynamic market.

Qualifications

• Graduate or postgraduate degree in a relevant field.
• 5–10 years of relevant experience in the lighting industry.
• Strong background in sales, business development, product launches, or product management.

Responsibilities

• Drive the introduction and market launch of new products and ranges in lighting.
• Develop and execute strategies to achieve product-wise sales targets and improve market penetration.
• Coordinate with depot and sales teams to ensure effective product placement and range selling.
• Educate depot personnel and sales teams on product features, USPs, applications, and advantages.
• Work with marketing to develop product teasers, posters, and sales collateral for effective communication to the sales team and market.
• Interact with customers to communicate product benefits, understand market requirements, and drive product acceptance.
• Develop pricing proposals and promotional schemes to support sales.
• Prepare depot-wise and team-wise sales plans for new products and ranges.
• Monitor implementation of sales and business plans to achieve sustainable results.
• Prepare product-wise sales reports and analyse performance against targets.
• Follow up with depot and sales teams to ensure product availability, placement, and visibility across channels.
• Analyse product placement across channels and identify opportunities to improve reach.
• Identify opportunities to substitute existing products with new or improved offerings.
• Review and rationalise the product portfolio based on market demand and business priorities.
• Support liquidation of dead and slow-moving inventory through sales initiatives and schemes.
• Conduct product training sessions for sales teams and depot personnel.

Skills

Sales & Business Development

Product launches

Market analysis

Education

Graduate/Postgraduate

Job description

Job description

Job Description: Product Development & Sales Lighting

Industry: Lighting

Experience: 510 Years

Educational Qualification: Graduate/Postgraduate

Preferred Background: Sales & Business Development

Role Overview

We are looking for an experienced professional from the lighting industry to drive new product and range introductions, market penetration, sales growth, and product portfolio optimisation. The role involves close coordination with depot teams, sales teams, marketing, and customers to ensure successful product launches and sustainable business growth.

Key Responsibilities

• New Product Launches: Drive the introduction and market launch of new products and product ranges in the lighting segment.
• Sales & Business Development: Develop and execute strategies to achieve product-wise sales targets and improve market penetration.
• Cross-functional Coordination: Coordinate with depot and sales teams to ensure effective product placement and range selling.
• Product Knowledge & Training: Educate depot personnel and sales teams on product features, unique selling propositions (USPs), applications, and competitive advantages.
• Marketing Coordination: Work with the marketing team to develop product teasers, promotional posters, and other sales collateral, ensuring effective communication to the sales team and market.
• Customer Engagement: Interact with customers to communicate product benefits, understand market requirements, and drive product acceptance.
• Pricing & Schemes: Develop pricing proposals and promotional schemes to support product sales and market penetration.
• Sales Planning: Prepare depot-wise and team-wise sales plans for new products and product ranges.
• Business Plan Execution: Monitor implementation of sales and business plans to achieve sustainable business results.
• Sales Analysis & Reporting: Prepare product-wise sales reports and analyse performance against targets.
• Market Placement & Channel Development: Follow up with depot and sales teams to ensure product availability, placement, and visibility across relevant sales channels.
• Product Placement Analysis: Analyse product placement across channels and identify opportunities to improve market reach.
• Product Substitution: Identify opportunities to substitute existing products with new or improved offerings.
• Portfolio Optimisation: Review and rationalise the product portfolio based on market demand, sales performance, and business priorities.
• Inventory Management: Support the liquidation of dead and slow-moving inventory through appropriate sales initiatives and schemes.
• Product Training: Conduct product training sessions for sales teams, depot personnel, and other relevant stakeholders.

Candidate Profile

• 510 years of relevant experience in the lighting industry.
• Strong background in sales, business development, product launches, or product management.
• Understanding of lighting products, market dynamics, distribution channels, and dealer networks.
• Experience in driving new product introductions, range selling, and market development.
• Strong analytical skills with the ability to interpret sales data and develop actionable plans.
• Excellent communication, coordination, negotiation, and stakeholder management skills.
• Ability to drive execution through cross-functional teams and achieve business objectives.

Key Success Factors

• Successful launch and market penetration of new product ranges.
• Achievement of product-wise sales targets and range-selling objectives.
• Improved product placement and channel coverage.
• Effective management of slow-moving and obsolete inventory.