Sales Executives / Officer - Lighting

V Guard; Tirupati, NTR, Kurnool; On-site; INR 446,000 - 725,000; Full time

Job summary

V-Guard Lighting in Tirupati seeks a results-driven sales professional to expand the distributor network and strengthen its lighting products market presence. You will be responsible for onboarding new distributors, visiting markets, and driving growth across the territory.

Role involves implementing trade schemes, supporting billing, maintaining stock levels, and training teams on new launches. Strong communication and local language skills are essential to achieve monthly and quarterly targets.

Qualifications

• Graduate in any discipline.
• 2+ years sales experience in lighting/electrical products.
• Good communication and convincing skills.
• Local language fluency with basic English and MS Office/Excel knowledge.

Responsibilities

• Appoint and onboard new distributors and dealers for Lighting products.
• Conduct regular market visits, identify new business opportunities, and convert potential retailers.
• Gather competitor insights, pricing information, and customer feedback to support strategic decisions.
• Communicate and implement trade schemes, discounts, and incentive programs effectively.
• Support distributor billing, collection follow-ups, and ensure adherence to company credit policies.
• Ensure proper stock availability, monitor fast-moving and slow-moving SKUs, and coordinate replenishment.
• Participate in product training programs and stay updated with new launches and features.
• Track daily sales activities and update DMS / CRM systems accurately.
• Build strong relationships with distributors, dealers, electricians, and influencers to increase brand loyalty.
• Execute in-store promotions, displays, branding, and visibility activities to enhance market presence.
• Ensure achievement of monthly, quarterly, and annual sales targets across product categories.
• Develop and expand the retail network, ensuring effective coverage of the assigned territory.

Job description

Role Objective

• To expand V-Guard Lighting business by appointing new distributors and dealers, driving sales growth, and strengthening market presence in the assigned territory.

Key Responsibilities

• Appoint and onboard new distributors and dealers for Ligthing products
• Conduct regular market visits, identify new business opportunities, and convert potential retailers.
• Gather competitor insights, pricing information, and customer feedback to support strategic decisions.
• Communicate and implement trade schemes, discounts, and incentive programs effectively.
• Support distributor billing, collection follow-ups, and ensure adherence to company credit policies.
• Ensure proper stock availability, monitor fast-moving and slow-moving SKUs, and coordinate replenishment.
• Participate in product training programs and stay updated with new launches and features.
• Track daily sales activities and update DMS / CRM systems accurately.
• Build strong relationships with distributors, dealers, electricians, and influencers to increase brand loyalty.
• Execute in-store promotions, displays, branding, and visibility activities to enhance market presence.
• Ensure achievement of monthly, quarterly, and annual sales targets across product categories.
• Develop and expand the retail network, ensuring effective coverage of the assigned territory.

Requirements:

• Graduate in any discipline
• 2+ years sales experience (lighting/electrical products)
• Good communication & convincing skills
• Local language fluency + basic English & MS office /Excel knowledge