PPC Specialist

HireFlexperts; Dadri; On-site; INR 900,000 - 1,500,000; Full time

Job summary

HireFlexperts in Uttar Pradesh seeks a hands-on PPC Specialist with 4+ years of Google Ads execution, optimization, and performance management to drive ROAS and revenue for ecommerce brands.

You will manage campaigns across Search, Performance Max, Shopping, Display, and YouTube, perform keyword research, bidding, budgeting, and conversion tracking via GA4 and GTM, and provide data-driven insights for growth.

Qualifications

• 3+ years of hands-on Google Ads/PPC experience.
• Experience with e-commerce brands.
• Strong knowledge of ROAS, CPA, CPC, CTR, and revenue.

Responsibilities

• Execute and manage Google Ads campaigns across Search, Performance Max, Shopping, Display, and YouTube.
• Manage high-budget accounts and optimize campaigns for ROAS and revenue.
• Handle end-to-end campaign execution including keyword research, bidding, budgeting, and targeting.
• Analyze search terms and implement negative keywords to improve traffic quality.
• Set up conversion tracking using GA4 and GTM and prepare performance reports.

Skills

Google Ads

PPC

Keyword research

Bidding strategies

Campaign optimization

A/B testing

Conversion tracking

GA4

GTM

Analytics

Tools

GA4

GTM

Google Shopping

Job description

We are looking for a hands-on PPC Specialist with 4+ years of experience in Google Ads execution, optimization, and performance management. The ideal candidate should have experience handling high-budget accounts and e-commerce brands, with a strong focus on ROAS, conversions, revenue, and ROI.

Key Responsibilities

• Execute and manage Google Ads campaigns across Search, Performance Max, Shopping, Display, and YouTube.
• Manage high-budget accounts and optimize campaigns for ROAS, CPA, CPC, CTR, conversions, and revenue.
• Handle end-to-end campaign execution including keyword research, ad creation, bidding, budgeting, targeting, and optimization.
• Analyze search terms and implement negative keywords to improve traffic quality.
• Optimize campaigns based on audience, location, device, products, and performance data.
• Conduct A/B testing of ads, landing pages, and campaign strategies.
• Set up and monitor conversion tracking using Google Ads, GA4, and GTM.
• Prepare performance reports and provide actionable optimization insights.

Requirements

• 3+ years of hands-on Google Ads/PPC experience.
• Strong hands-on experience with e-commerce brands.
• Excellent proficiency in Google Search Ads and Performance Max.
• Good knowledge of Google Shopping, Display, YouTube, GA4, and GTM.
• Strong understanding of ROAS, CPA, CPC, CTR, conversions, and revenue.
• Strong analytical skills and ability to independently execute and optimize campaigns.