Senior PPC Specialist

ShepHertz Technologies; Gurugram District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

ShepHertz Technologies seeks a Senior PPC Specialist with 5–8 years of hands-on experience to plan, execute, and optimize high-budget paid campaigns across Google, Meta, LinkedIn, and other platforms. You will drive qualified leads, maximize ROI, and scale performance marketing across B2B SaaS/IT services.

Strong analytical and tracking skills are essential. The role requires collaboration with SEO, Content, Design, Sales, and Product teams, plus regular performance reporting to senior

Qualifications

• 5–8 years of hands-on PPC/Performance Marketing experience.
• Experience across Google, Meta, LinkedIn and Microsoft Ads.
• Familiarity with GA4, Google Analytics, and conversion tracking.

Responsibilities

• Develop and execute end-to-end paid marketing strategies.
• Manage high-budget campaigns across Google, Meta, LinkedIn and Microsoft Ads.
• Define KPIs: CPL, CAC, ROAS, ROI, CTR, and Quality Score.
• Perform keyword research, audience segmentation, and A/B testing.
• Optimize with Smart Bidding, rules, and AI recommendations.
• Provide weekly/monthly performance reports to management.

Skills

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Microsoft Ads

GA4

Search Console

Remarketing

Audience Segmentation

Funnel Optimization

Lead Generation

Conversion Tracking

Bid Management

Target CPA

Target ROAS

Maximize Conversions

CRO

CPL

CAC

ROI

CTR

Education

Bachelor's Degree in Marketing / Business Administration

MBA in Marketing

Digital Marketing Certification

Job description

Work Mode: Work from Office (5 Days Working)

Experience: 5-8 Years

Employment Type: Full-Time

Job Summary

We are looking for a highly experienced Senior PPC Specialist with 5–8 years of hands-on experience in planning, executing, and optimizing high-budget paid marketing campaigns across Google, Meta, LinkedIn, and other digital advertising platforms. The ideal candidate should have expertise in driving qualified leads, maximizing ROI, reducing acquisition costs, and scaling performance marketing initiatives across multiple business verticals.

The candidate should possess strong analytical capabilities, experience with marketing automation tools, attribution models, conversion tracking, and data-driven decision-making.

Key Responsibilities

• Develop and execute end-to-end paid marketing strategies across multiple digital platforms.
• Manage high-budget campaigns on:
• Google Ads (Search, Display, Performance Max, Shopping & YouTube)
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• Microsoft/Bing Ads
• Build scalable lead generation and customer acquisition campaigns.
• Define campaign KPIs including CPL, CAC, ROAS, ROI, Conversion Rate, CTR, and Quality Score.
• Perform advanced keyword research, competitor analysis, and audience segmentation.
• Design and execute A/B testing strategies for:
• Ad creatives
• Landing pages
• Audience targeting
• Bid strategies
• Optimize campaigns using Smart Bidding, automated rules, scripts, and AI-powered recommendations.
• Monitor daily campaign performance and implement optimization strategies to maximize conversions.
• Manage remarketing and retargeting campaigns across different platforms.
• Implement and maintain conversion tracking using:
• Google Analytics 4 (GA4)
• Google Ads Conversion Tracking
• Meta Pixel
• LinkedIn Insight Tag
• Analyze attribution models and customer journeys to improve marketing effectiveness.
• Collaborate closely with SEO, Content, Design, Sales, and Product teams for integrated marketing campaigns.
• Prepare weekly and monthly performance reports with actionable insights for senior management.
• Stay updated with the latest digital advertising trends, privacy regulations, and platform updates.

Required Skills

• 6-7 years of experience in Performance Marketing/PPC Campaign Management.
• Expert knowledge of:
• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Microsoft Ads
• Strong understanding of:
• CPL
• CAC
• ROAS
• ROI
• CTR
• Conversion Rate Optimization (CRO)
• Hands-on experience with:
• Google Analytics 4 (GA4)
• Search Console
• Strong expertise in:
• Remarketing
• Audience Segmentation
• Funnel Optimization
• Lead Generation Campaigns
• Conversion Tracking
• Experience with bid management strategies including:
• Manual CPC
• Target CPA
• Target ROAS
• Maximize Conversions
• Strong analytical and data interpretation skills.
• Excellent communication and stakeholder management skills.

Preferred Qualifications

• Experience handling monthly advertising budgets of ₹20 Lakhs+ or equivalent.
• Experience working with B2B SaaS, IT Services, Technology, or Lead Generation businesses.
• Knowledge of CRM integrations such as HubSpot, Salesforce, Zoho CRM, or similar platforms.
• Familiarity with marketing automation tools and AI-driven campaign optimization.
• Basic understanding of SEO and content marketing to support integrated digital campaigns.

Certifications (Preferred)

• Google Ads Search Certification
• Google Ads Display Certification
• Google Analytics (GA4) Certification
• Meta Certified Media Buying Professional
• LinkedIn Marketing Solutions Certification

Educational Qualification

UG: Bachelor's Degree in Marketing, Business Administration, Computer Applications, or a related field.

Preferred: MBA in Marketing or Digital Marketing Certification.