Google Ads Specialist (Search & Display)

Santa Browser; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

Santa Browser in Hyderabad is searching for a performance-driven Google Ads Specialist to manage and optimize Google Search and Display campaigns. The ideal candidate will have over 2 years of experience in PPC advertising and a strong understanding of bidding strategies, audience targeting, and performance analysis.

This role involves planning, managing budgets, and collaborating with marketing teams to drive conversions while staying updated on Google Ads policies.

Qualifications

• 2+ years of hands-on experience in Google Ads (Search & Display).
• Strong understanding of PPC, bidding strategies, keyword planning, and audience segmentation.
• Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
• Knowledge of remarketing and audience-based campaigns.

Responsibilities

• Plan, create, manage, and optimize Google Search and Display campaigns.
• Conduct keyword research, competitor analysis, and audience targeting.
• Monitor campaign performance and implement strategies to improve CTR, CPC, CPA, and ROAS.
• Create compelling ad copies and coordinate with designers for display creatives.
• Set up conversion tracking using Google Tag Manager and Google Analytics.
• Perform A/B testing on ads, landing pages, and targeting strategies.
• Analyze campaign data and prepare regular performance reports.
• Manage budgets effectively to maximize campaign efficiency.

Skills

PPC advertising

Google Ads (Search & Display)

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Campaign optimization

Audience targeting

Performance analysis

Job description

Overview

We are looking for a performance-driven Google Ads Specialist with hands-on experience in managing and optimizing Google Search and Display campaigns. The ideal candidate should have a strong understanding of PPC advertising, campaign optimization, audience targeting, and performance analysis to drive high-quality traffic and conversions.

Responsibilities

• Plan, create, manage, and optimize Google Search and Display campaigns.
• Conduct keyword research, competitor analysis, and audience targeting.
• Monitor campaign performance and implement strategies to improve CTR, CPC, CPA, and ROAS.
• Create compelling ad copies and coordinate with designers for display creatives.
• Set up conversion tracking using Google Tag Manager and Google Analytics.
• Perform A/B testing on ads, landing pages, and targeting strategies.
• Analyze campaign data and prepare regular performance reports.
• Manage budgets effectively to maximize campaign efficiency.
• Stay updated with Google Ads policies, industry trends, and best practices.
• Collaborate with marketing, product, and content teams to achieve business goals.

Required Skills

• 2+ years of hands-on experience in Google Ads (Search & Display).
• Strong understanding of PPC, bidding strategies, keyword planning, and audience segmentation.
• Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
• Knowledge of remarketing and audience-based campaigns.
• Strong analytical and reporting skills.
• Experience managing medium to large advertising budgets.
• Excellent communication and problem-solving skills.