PPC Analyst

SBSOL Digital Pvt. Ltd; Ernakulam; On-site; INR 600,000 - 1,200,000; Full time

Job summary

SBSOL Digital Pvt. Ltd. is seeking an experienced Senior PPC Analyst to lead paid media efforts across Google Ads, Microsoft Ads, and Meta Ads for ecommerce clients.

The role emphasizes campaign optimization, data-driven decisions, and strong performance reporting. You will handle AI-powered tools, manage shopping campaigns, and collaborate with creative and SEO teams to drive ROAS, CPA efficiency, and revenue growth while aligning with business goals.

Qualifications

• 3+ years of PPC/Paid Media experience.
• Hands-on with Google Ads and Microsoft Ads.
• Experience in e-commerce and Shopping campaigns.

Responsibilities

• Handling AI-powered advertising tools and automated campaign management.
• Manage and optimize Google Ads, Microsoft Ads (Bing), and Meta Ads campaigns.
• Manage paid media campaigns for e-commerce businesses with a focus on sales, ROAS, CPA, and revenue growth.
• Optimize product feeds and resolve Google Merchant Center / Shopping feed issues.
• Analyze campaign and product-level performance to identify growth opportunities.
• Implement ongoing budget, bid, product, audience, and geographic optimizations.
• Prepare daily, weekly, and monthly performance reports with actionable insights.
• Conduct competitor and market research to identify new opportunities.
• Work closely with creative, SEO, and catalog teams to improve paid media performance.

Skills

PPC

Google Ads

Microsoft Ads

E-commerce ads

Job description

JOB ROLE:

We are looking for an experienced Senior PPC Analyst with 3+ years of hands-on experience managing and optimizing paid advertising campaigns across Google Ads, Microsoft (Bing) Ads, and Meta Ads. The ideal candidate should have strong expertise in e-commerce advertising, Shopping campaigns, performance optimization, and data analysis.

KEY RESPONSIBILITY AREAS:

• Handling AI-powered advertising tools and automated campaign management.
• Manage and optimize Google Ads, Microsoft Ads (Bing), and Meta Ads campaigns.
• Manage paid media campaigns for e-commerce businesses with a focus on sales, ROAS, CPA, and revenue growth.
• Optimize product feeds and resolve Google Merchant Center / Shopping feed issues.
• Analyze campaign and product-level performance to identify growth opportunities.
• Implement ongoing budget, bid, product, audience, and geographic optimizations.
• Prepare daily, weekly, and monthly performance reports with actionable insights.
• Conduct competitor and market research to identify new opportunities.
• Work closely with creative, SEO, and catalog teams to improve paid media performance.

REQUIRED SKILLS & EXPEIRENCE

• 3+ years of experience in PPC / Paid Media.
• Strong hands-on experience with Google Ads and Microsoft Ads (Bing Ads).
• Strong experience in e-commerce and Shopping campaigns.

Working Days :Monday to Friday
Working Time :6:00 pm to 3:00 am