Ppc Specialist

Tech Profuse; Bengaluru; On-site; INR 500,000 - 800,000; Full time

Job summary

Tech Profuse in Bengaluru is seeking a PPC Executive with 2-3 years of hands-on experience to manage paid search campaigns, mainly on Google Ads. You will optimize campaigns, perform keyword research, create ad copies, and monitor CPC, CTR, CPA, and ROAS to drive performance.

You will collaborate with content, SEO, and marketing teams, manage budgets and bids, run A/B tests, and prepare regular performance reports.

Qualifications

• 2-3 years of PPC/Paid Search experience.
• Strong knowledge of Google Ads and keyword planning.
• Experience in campaign setup, optimization, and reporting.

Responsibilities

• Manage and monitor PPC campaigns on Google Ads and other platforms.
• Perform keyword research and identify relevant keywords.
• Create and update ad copies, ad groups, and campaigns.
• Monitor CPC, CTR, conversions, CPA, ROAS.
• Optimize campaigns based on performance and business needs.
• Manage budgets and bids for better results.
• Analyze data and prepare performance reports.
• Coordinate with content, SEO, and marketing teams.
• Conduct A/B testing of ads and landing pages.
• Stay updated on paid advertising trends.

Skills

PPC/Paid Search

Keyword research

Campaign setup & optimization

Analytics & reporting

Excel/Sheets proficiency

Communication skills

Tools

Google Ads

GA4/Google Analytics

Job description

Job Overview:

We are looking for a PPC Executive with 2-3 years of experience in managing paid advertising campaigns. The candidate should have good hands-on experience with Google Ads and should be comfortable analyzing campaign performance and making regular optimizations.

Key Responsibilities:

• Manage and monitor PPC campaigns on Google Ads and other paid advertising platforms.
• Perform keyword research and identify relevant keywords for campaigns.
• Create and update ad copies, ad groups, and campaigns.
• Monitor important metrics such as CPC, CTR, conversions, CPA, and ROAS.
• Optimize campaigns based on performance and business requirements.
• Manage campaign budgets and bids to achieve better results.
• Analyze campaign data and prepare regular performance reports.
• Coordinate with the content, SEO, and marketing teams when required.
• Conduct A/B testing of ads and landing pages.
• Keep up with the latest changes and trends in paid advertising.

Required Skills:

• 2-3 years of experience in PPC/Paid Search.
• Good knowledge of Google Ads.
• Experience in keyword research, campaign setup, and optimization.
• Basic knowledge of Google Analytics/GA4.
• Good understanding of CPC, CTR, CPA, conversions, and ROAS.
• Good analytical and reporting skills.
• Working knowledge of MS Excel/Google Sheets.
• Good communication skills.