Business Development Executive

Matrix Marketers; Mohali; On-site; INR 500,000 - 800,000; Full time

Job summary

Matrix Marketers in Mohali, India, is seeking a Performance Marketing / PPC Executive to plan, execute, and optimize campaigns across Search, Display, Shopping, YouTube, and PMAX. The role demands hands-on Google Ads mastery and data-driven decision making.

You will manage budgets, track conversions with GTM, analyze GA4 data, run tests, and collaborate with design and content teams to improve CPL, CPA, and ROAS.

Qualifications

• 3-4 years of professional experience in PPC and performance marketing across multiple paid channels.
• Hands-on expertise in Google Ads including Search, Display, Shopping, PMAX and YouTube Ads.
• Experience with Google Merchant Center feed setup, diagnostics, and optimization.
• Strong analytical skills with GA4 for performance tracking and reporting.

Responsibilities

• Plan, execute, and optimise PPC campaigns across Search, Display, Shopping, YouTube, and PMAX.
• Manage keyword research, campaign structure, ad groups, negative keywords, and bids.
• Create and optimise Shopping campaigns via Google Merchant Center; manage feeds.
• Set up and maintain conversion tracking with Google Tag Manager and data layers.
• Analyze daily/weekly performance; improve CPL/CPA and ROAS.
• Conduct A/B tests on ads, creatives, audiences, and landing pages.

Skills

Google Ads

Search Ads

Display Ads

Shopping Ads

Performance Max

YouTube Ads

GA4

Tag Manager

Budget management

A/B testing

Analytics

Remarketing

Ad optimization

Campaign reporting

Tools

Google Merchant Center

Google Tag Manager

Looker Studio

Excel

Job description

Job Description

Performance Marketing / PPC Executive / Senior Executive

Core Skillset Non-negotiable

• 3-4 years of professional experience in PPC and performance marketing across multiple paid channels
• Strong hands-on expertise in Google Ads, including
• Search Ads
• Display Ads
• Shopping Ads
• Performance Max
• YouTube Ads
• Experience working with Google Merchant Center (feed setup, diagnostics, optimization)
• Strong understanding of campaign structure, keyword strategy, match types, audience targeting & bidding strategies
• Hands-on experience with Google Tag Manager for conversion/event tracking setup
• Strong analytical skills with proficiency in Google Analytics (GA4) for performance tracking & reporting
• Ability to manage budgets, pacing, and ROI/ROAS-oriented optimization
• Experience handling performance reporting, client communication, and presenting insights
• Understanding of landing page optimization and conversion rate improvement
• Ability to work independently and own PPC performance end-to-end
• Ability to effectively use AI tools to improve campaign productivity, insights, and execution

Key Responsibilities & KRAs

• Plan, execute, and optimise PPC campaigns across Search, Display, Shopping, YouTube, and Performance Max
• Manage keyword research, campaign structuring, ad group setup, negative keywords, and bid strategies
• Create and optimise Shopping campaigns via Google Merchant Center, including feed management and troubleshooting
• Set up, review, and maintain conversion tracking using Google Tag Manager, data layers, and event triggers
• Analyse campaign performance daily/weekly and implement improvements to reduce CPL/CPA and increase ROAS
• Conduct A/B tests for ads, creatives, audiences, bidding approaches, and landing pages
• Monitor ad policies, quality scores, search terms, impression shares, and identify growth opportunities
• Prepare monthly PPC performance reports with clear insights and actionables
• Collaborate with design and content teams to develop high-performing ad creatives
• Coordinate with internal teams or clients for performance updates, strategies, and deliverables
• Proactively identify opportunities to scale campaigns across channels while maintaining profitability
• Ensure smooth tracking, attribution, and data accuracy across analytics tools
• Stay updated with new Google Ads features, targeting options, and algorithm updates
• Experience managing campaigns across multiple industries (e-commerce, lead-gen, SaaS, services)
• Exposure to remarketing/retargeting frameworks and audience segmentation
• Ability to plan complete funnel strategies (awareness retargeting performance)
• Experience with campaign budget forecasting and modeling
• Understanding of feed optimization tools or automation scripts
• Experience with Meta Ads, LinkedIn Ads

Skills & Tools

• Google Ads (Search, Display, Video, Shopping, PMAX)
• YouTube Ads (in-stream, bumper, discovery)
• Google Merchant Center (feed setup, optimization, issue resolution)
• Google Tag Manager (events, triggers, conversion pixels)
• GA4 (custom reports, event analysis, conversions)
• Keyword planning tools (Keyword Planner, Ahrefs/SEMrush)
• Looker Studio / Excel for dashboards & reporting
• Understanding of CRO & landing page UX