PPC Specialist - Google Ads

Caledon Technologies India; Bengaluru; On-site; INR 420,000 - 700,000; Full time

Job summary

Caledon Technologies India is seeking a PPC Specialist with a minimum of 2 years hands-on experience in Google Ads to plan, execute, optimize, and manage paid campaigns from our Bengaluru office.

You will drive qualified traffic, leads and conversions while maximizing ROI. Responsibilities include keyword research, bid management, tracking setup with GA4/Tag Manager, and regular performance reporting.

Qualifications

• Minimum 2 years hands-on experience in PPC/Google Ads.
• Strong knowledge of Google Search Ads, Display Ads, Performance Max, and YouTube Ads.
• Good understanding of keyword research, match types, negative keywords, and bidding strategies.
• Working knowledge of GA4 and Google Tag Manager.
• Strong analytical and data interpretation skills.
• Good knowledge of Excel/Google Sheets for reporting and analysis.
• Google Ads certification is preferred.

Responsibilities

• Plan, create, and manage Google Ads campaigns across Search, Display, Performance Max, and YouTube.
• Conduct keyword research, competitor analysis, and search-term analysis.
• Create and optimize ad copies, keywords, targeting, bids, and campaign assets.
• Monitor and optimize campaign performance based on CPC, CTR, CPA, CPL, conversion rate, and ROAS.
• Manage advertising budgets and ensure efficient utilization.
• Perform negative keyword optimization, bid management, and audience targeting.
• Set up and monitor conversion tracking using Google Ads and Google Tag Manager.
• Analyze campaign performance using GA4 and other analytics tools.
• Conduct A/B testing of ad copies, landing pages, and bidding strategies.
• Prepare regular campaign performance reports and provide actionable insights.
• Identify underperforming campaigns and implement corrective measures.
• Stay updated with Google Ads features, policies, and PPC best practices.

Skills

PPC/Google Ads

Google Search Ads

Display Ads

Performance Max

YouTube Ads

GA4

Google Tag Manager

Excel/Sheets

Data analysis

Communication

Google Ads certification

Education

Bachelor's degree in Marketing/Digital Marketing/Business Administration

Tools

GA4

Google Tag Manager

Job description

Job Title: PPC Specialist Google Ads
Location: Bengaluru
Work Mode: Work from Office
Experience: Minimum 2 Years
Employment Type: Full-Time

Job Summary

We are looking for a results-driven PPC Specialist with a minimum of 2 years of hands-on experience in Google Ads to plan, execute, optimize, and manage paid advertising campaigns. The candidate will be responsible for driving qualified traffic, leads, and conversions while maximizing ROI.

Key Responsibilities

• Plan, create, and manage Google Ads campaigns across Search, Display, Performance Max, and YouTube.
• Conduct keyword research, competitor analysis, and search-term analysis.
• Create and optimize ad copies, keywords, targeting, bids, and campaign assets.
• Monitor and optimize campaign performance based on CPC, CTR, CPA, CPL, conversion rate, and ROAS.
• Manage advertising budgets and ensure efficient utilization.
• Perform negative keyword optimization, bid management, and audience targeting.
• Set up and monitor conversion tracking using Google Ads and Google Tag Manager.
• Analyze campaign performance using GA4 and other analytics tools.
• Conduct A/B testing of ad copies, landing pages, and bidding strategies.
• Prepare regular campaign performance reports and provide actionable insights.
• Identify underperforming campaigns and implement corrective measures.
• Stay updated with Google Ads features, policies, and PPC best practices.

Required Skills

• Minimum 2 years of hands-on experience in PPC/Google Ads.
• Strong knowledge of Google Search Ads, Display Ads, Performance Max, and YouTube Ads.
• Good understanding of keyword research, match types, negative keywords, and bidding strategies.
• Working knowledge of GA4 and Google Tag Manager.
• Strong analytical and data interpretation skills.
• Good knowledge of Excel/Google Sheets for reporting and analysis.
• Strong communication and problem-solving skills.
• Google Ads certification is preferred.

Education

Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field is preferred.