PPC Specialist

HappyFox Inc.; Chennai District; On-site; INR 900,000 - 1,200,000; Full time

Job summary

HappyFox Inc. is seeking a PPC Specialist to join our marketing team in Chennai. You will manage paid search campaigns across Google and other platforms to maximize ROI.

The role requires 3+ years of PPC/Digital Marketing experience, handling large monthly ad budgets, and a strong analytics mindset. Ideal candidates will have hands-on experience with ABM, CRO tools, and multi-channel advertising including Google, Facebook, and LinkedIn ads.

Qualifications

• Bachelor’s degree in marketing, advertising or related field.
• 3+ years of experience as a PPC / Digital Marketing Specialist.
• Experience managing over 200k+ monthly ad budget, B2B SaaS Experience is preferred.
• Experience with multiple ad platforms (Google Ads, Facebook Ads, LinkedIn Ads) is preferred.
• Experience using ABM and CRO products.
• Familiarity with analytical tools like Google Analytics.
• Strong analytical and mathematical ability.
• Knowledge of current trends and industry best practices in digital marketing.
• Good people management skills and a go-getter attitude.

Responsibilities

• Generate and manage a mix of PPC campaigns across relevant digital platforms.
• Set and monitor budget caps and adjust bids to maximize ROI.
• Assess performance against target metrics and recommend adjustments to strategies where necessary.
• Analyze data to determine which keywords and phrases are most relevant to our ad copy and landing pages.
• Create periodic reports to management.
• Be innovative in ad copy to drive traffic to our site.
• Keep yourself updated with PPC best practices, SEM trends and developments within our industry.
• Develop relationships with PPC ad platforms and vendors.

Skills

PPC

Digital Marketing

Analytics

ABM

CRO

Budget Management

Education

Bachelor's degree in marketing/advertising

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Google Analytics

Job description

We are looking for a PPC (Pay Per Click) Specialist to join our marketing team. You will manage the paid search marketing campaigns on Google and other advertising platforms. Your objective would be to ensure that our marketing efforts yield the highest ROI.

Responsibilities:

• Generate and manage a mix of PPC campaigns across relevant digital platforms
• Set and monitor budget caps and adjust bids to maximize ROI
• Assess performance against target metrics and recommend adjustments to strategies were necessary
• Analyze data to determine which keywords and phrases are most relevant to our ad copy and landing pages
• Create periodic reports to management
• Be innovative in ad copy to drive traffic to our site
• Keep yourself updated with PPC best practices, SEM trends and developments within our industry
• Develop relationships with PPC ad platforms and vendors

Requirements:

Bachelor’s degree in marketing, advertising or related field

3+ years of experience as a PPC / Digital Marketing Specialist

Experience managing over 200k+ monthly ad budget, B2B SaaS Experience is preferred

Experience with multiple ad platforms (Google Ads, Facebook Ads, LInkedIn Ads) is preferred

Experience using ABM and CRO products

Familiarity with analytical tools like Google Analytics

Strong analytical and mathematical ability

Knowledge of current trends and industry best practices in digital marketing

Good people management skills and a go-getter attitude