Performance Marketing Specialist

TIF Technologies; Chandigarh; On-site; INR 500,000 - 900,000; Full time

Job summary

TIF Technologies is seeking a Performance Marketing Specialist with 3-5 years of experience in e-commerce, D2C, SaaS or lead generation to plan, execute and optimise paid campaigns that drive customer acquisition and revenue growth.

You will manage cross-channel campaigns, optimise budgets, perform data-driven analyses, and collaborate with creative teams to improve performance and ROI across Google Ads, Meta Ads, YouTube and beyond.

Qualifications

• 3–5 years of experience in performance marketing and paid advertising.
• Strong expertise in Google Ads and Meta Ads.
• Knowledge of campaign tracking, analytics, remarketing, and conversion optimisation.
• Proficiency in GA4, Google Tag Manager, and Looker Studio.
• Strong analytical and problem-solving skills.

Responsibilities

• Plan and manage campaigns across Google Ads, Meta Ads, YouTube and other platforms.
• Optimise budgets to achieve ROI, ROAS, CPL, CPA, and CAC targets.
• Conduct audience research, competitor analysis, and A/B testing.
• Monitor campaign performance, conversion rates, and attribution.
• Analyse data and prepare performance reports with actionable insights.
• Collaborate with creative and content teams to improve campaign effectiveness.

Skills

Google Ads

Meta Ads

GA4

Google Tag Manager

Looker Studio

A/B Testing

Campaign Optimisation

Data Analytics

Audience Research

Job description

We are looking for a Performance Marketing Specialist with 3-5 years of experience in e-commerce, D2C, SaaS or lead generation to plan, execute and optimise paid advertising campaigns that drive customer acquisition, conversions, and business growth.

Responsibilities

• Plan and manage campaigns across Google Ads, Meta Ads, YouTube and other platforms.
• Optimise budgets to achieve ROI, ROAS, CPL, CPA, and CAC targets.
• Conduct audience research, competitor analysis, and A/B testing.
• Monitor campaign performance, conversion rates, and attribution.
• Analyse data and prepare performance reports with actionable insights.
• Collaborate with creative and content teams to improve campaign effectiveness.

Skills and Qualifications

• 3–5 years of experience in performance marketing and paid advertising.
• Strong expertise in Google Ads and Meta Ads.
• Knowledge of campaign tracking, analytics, remarketing, and conversion optimisation.
• Proficiency in GA4, Google Tag Manager, and Looker Studio.
• Strong analytical and problem-solving skills.