Performance Marketing Executive

Webenza India Private Limited; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

A digital marketing agency in Bengaluru is seeking a Performance Marketing Specialist with 1-2 years of experience to manage and optimize paid media campaigns across multiple channels. The ideal candidate has strong analytical skills and expertise in Google Ads, LinkedIn Ads, and Meta Ads. This role involves monitoring campaign performance, conducting A/B tests, and collaborating with various teams to meet business objectives.

Qualifications

• 1 to 2 years of experience in performance marketing for B2B or B2C brands.
• Experience with Google Ads, LinkedIn Ads, and Meta Ads.
• Proficiency in Google Tag Manager for tracking and troubleshooting.

Responsibilities

• Manage and optimize paid media campaigns across various platforms.
• Monitor and report on campaign performance metrics.
• Conduct A/B testing for better campaign effectiveness.

Skills

Performance marketing

Analytical skills

Google Ads

Collaboration

A/B testing

Education

Bachelor’s degree in Marketing, Business, or Communications

Tools

Google Ads

Google Tag Manager

Google Analytics

Job description

Overview

Experience Required: 1 to 2 years

Reports To: Performance Marketing Manager

Roles and Responsibilities

• Manage and optimize paid media campaigns across Google Ads (Search, Display, YouTube), LinkedIn Ads, Meta (Facebook & Instagram), and other paid social channels.
• Perform keyword research, bid strategy optimization, ad copy testing, and audience targeting to drive lead generation and conversions.
• Develop and scale growth marketing initiatives — including high-intent search campaigns, account-based marketing, prospecting, funnel optimization, and remarketing.
• Monitor, analyze, and report campaign performance metrics (conversions, CPL, CTR, ROAS, etc.), delivering actionable insights.
• Conduct A/B testing on creatives, copy, and landing pages to optimize performance.
• Collaborate with design, content, product, and sales teams to align campaigns with business objectives.
• Explore and test new platforms, formats, and audience strategies for continuous growth.
• Implement and manage tracking tags via Google Tag Manager (GTM) to ensure accurate campaign measurement and conversion tracking.
• Work with analytics teams to debug, test, and validate GTM implementations and ensure data accuracy.
• Stay updated on industry trends, platform changes, privacy policies, and digital best practices.

Desired Candidate Profile

• 1 to 2 years of hands-on performance marketing experience for B2B, B2C, or tech/digital-first brands (agency or client side).
• Strong knowledge of Google Ads (incl. Google Ads Editor), Microsoft Ads, LinkedIn Ads, Meta Ads, and Display/Remarketing.
• Good understanding and working experience with Google Tag Manager (GTM) for tag implementation, event tracking, and troubleshooting.
• Strong analytical skills with the ability to blend quantitative and qualitative data for campaign optimization.
• Experience implementing A/B tests on ads, creatives, and landing pages.
• Effective communicator and collaborator across multiple teams.
• Detail-oriented, proactive, and driven by results and continuous learning.

Preferred Skills (Good to Have)

• Experience with analytics tools (Google Analytics, Data Studio, etc.)
• Familiarity with CRM or marketing automation platforms

Educational Qualification

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Google Ads, GTM, or other relevant certifications are a plus.