Performance Marketing Manager

Lokmat Media Pvt. Ltd; Mumbai; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Lokmat Media Pvt. Ltd. in Mumbai is seeking a Performance Marketing Manager to drive customer acquisition for e-commerce or D2C brands. You will manage paid campaigns on Meta and Google, optimize budgets, and improve ROAS and conversions.

You will lead A/B testing, collaborate with content/creative teams, and deliver data-driven performance reports while keeping up with current advertising trends and platform changes.

Qualifications

• Hands-on experience with Meta Ads, Google Ads, Google Analytics and conversion tracking.
• Experience scaling campaigns for e-commerce or D2C brands.
• Strong analytical and optimization skills.

Responsibilities

• Plan, execute, and optimize paid campaigns across Meta and Google.
• Drive customer acquisition, lead generation, and online sales.
• Manage campaign budgets and optimize ROAS, CPA, CAC, and conversions.
• Conduct A/B testing for creatives, audiences, and landing pages.
• Collaborate with content and creative teams to improve campaign performance.
• Analyse campaign data and prepare actionable performance reports.
• Stay updated with the latest digital advertising trends and platform updates.

Skills

Performance marketing

Campaign optimization

Analytics & reporting

D2C / e-commerce growth

A/B testing

Tools

Meta Ads

Google Ads

Google Analytics

Conversion tracking

Job description

We are looking for a Performance Marketing Manager with hands-on experience in scaling customer acquisition for e-commerce or D2C brands. The ideal candidate should have a proven track record of managing performance campaigns that drive measurable business growth and maximize return on ad spend.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Meta and Google.
• Drive customer acquisition, lead generation, and online sales.
• Manage campaign budgets and optimize for ROAS, CPA, CAC, and conversions.
• Conduct A/B testing for creatives, audiences, and landing pages.
• Collaborate with content and creative teams to improve campaign performance.
• Analyse campaign data and prepare actionable performance reports.
• Stay updated with the latest digital advertising trends and platform updates.

Skills Required

• Hands-on experience with Meta Ads, Google Ads, Google Analytics, and conversion tracking.
• Strong understanding of performance marketing metrics and attribution models.
• Proven experience managing campaigns for e-commerce or D2C brands.
• Excellent analytical and optimization skills.
• Ability to scale campaigns while achieving business growth objectives.