Performance Marketing Expert – B2B Accounts

Udyog Paathshala; Pune District; On-site; INR 500,000 - 900,000; Full time

Job summary

Udyog Paathshala in Pune seeks an experienced Performance Marketing Specialist to plan, manage, and optimize paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads. The role focuses on generating high-quality B2B leads with measurable outcomes and a strong emphasis on ROI.

You will develop performance marketing strategies, execute campaigns, monitor budgets, conduct audience and keyword research, and collaborate with content, design, sales, and web development teams to track the complete

Qualifications

• Minimum 2–4 years of experience in performance marketing.
• Experience with Google Search, Display, YouTube, and Performance Max campaigns.
• Experience with Meta Facebook and Instagram advertising.
• LinkedIn Lead Generation and B2B advertising campaigns.
• Proven experience handling campaigns for B2B companies.
• Strong understanding of lead generation funnels, landing pages, remarketing and conversion optimisation.
• Good knowledge of GA4, Google Tag Manager, Meta Pixel, LinkedIn Campaign Manager, and reporting dashboards.
• Strong analytical and problem‑solving skills.
• Ability to manage multiple campaigns, clients and advertising budgets.
• Experience working with a digital marketing agency is a must.

Responsibilities

• Plan and execute paid advertising campaigns across Google, Meta, and LinkedIn.
• Develop performance marketing strategies for B2B brands.
• Generate qualified leads while maintaining an optimal cost per lead.
• Conduct audience research, keyword research, competitor analysis, and campaign planning.
• Create and test different ad copies, creatives, audiences, and landing pages.
• Set up and manage conversion tracking using Google Analytics, Google Tag Manager, Meta Pixel, and LinkedIn Insight Tag.
• Monitor campaign performance and optimise budgets, targeting, bidding, and creatives.
• Prepare weekly and monthly performance reports with actionable insights.
• Coordinate with the content, design, sales, and web development teams.
• Track the complete lead funnel, from ad click to conversion and sales-qualified lead.

Job description

We are looking for an experienced Performance Marketing Specialist with strong expertise in planning, managing, and optimising paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads.

The ideal candidate should have proven experience in generating high-quality leads for B2B companies and managing campaigns with a strong focus on measurable business outcomes.

Key Responsibilities

• Plan and execute paid advertising campaigns across Google, Meta, and LinkedIn.
• Develop performance marketing strategies for B2B brands.
• Generate qualified leads while maintaining an optimal cost per lead.
• Conduct audience research, keyword research, competitor analysis, and campaign planning.
• Create and test different ad copies, creatives, audiences, and landing pages.
• Set up and manage conversion tracking using Google Analytics, Google Tag Manager, Meta Pixel, and LinkedIn Insight Tag.
• Monitor campaign performance and optimise budgets, targeting, bidding, and creatives.
• Prepare weekly and monthly performance reports with actionable insights.
• Coordinate with the content, design, sales, and web development teams.
• Track the complete lead funnel, from ad click to conversion and sales-qualified lead.

Required Skills and Experience

• Minimum 2–4 years of experience in performance marketing.
• Google Search, Display, YouTube, and Performance Max campaigns
• Meta Facebook and Instagram advertising
• LinkedIn Lead Generation and B2B advertising campaigns
• Proven experience in handling campaigns for B2B companies.
• Strong understanding of lead generation funnels, landing pages, remarketing, and conversion optimisation.
• Good knowledge of GA4, Google Tag Manager, Meta Pixel, LinkedIn Campaign Manager, and reporting dashboards.
• Strong analytical and problem‑solving skills.
• Ability to manage multiple campaigns, clients, and advertising budgets.
• Experience working with a digital marketing agency is must.

Key Performance Indicators

• Number and quality of leads generated
• Cost per lead and cost per acquisition
• Conversion rate
• Return on advertising spend
• Marketing-qualified and sales-qualified leads
• Campaign budget utilisation and performance improvement

Position: Performance Marketing Specialist