Performance Marketing Manager/Sr. Performance Marketing Associate

Birds of Paradyes; Ahmedabad; On-site; INR 1,000,000 - 1,800,000; Full time

Job summary

Birds of Paradyes is seeking a result-oriented Performance Marketing Manager/Sr. Performance Marketing Associate with 3-6 years of experience. The role involves managing paid digital campaigns on Meta Ads and Google Ads, optimizing performance, and driving measurable business growth.

The ideal candidate will have expertise in performance marketing, strong analytical skills, and experience with e-commerce or D2C brands. The position offers the chance to manage substantial ad budgets and develop creative strategies.

Qualifications

• 3-6 years of hands-on experience in Performance Marketing / Paid Media.
• Strong expertise in Meta Ads and Google Ads.
• Proven experience managing ₹20L+ monthly ad spend.

Responsibilities

• Own and execute paid performance campaigns across Meta Ads and Google Ads.
• Build and optimize full-funnel strategies from first touch to conversion.
• Manage and scale ₹20L+ monthly ad budgets with a strong ROAS focus.

Skills

Performance Marketing

Digital Campaign Management

Data-driven Decision Making

Meta Ads

Google Ads

Tools

Meta Ads Manager

Google Ads

GA4

Job description

Performance Marketing Manager/Sr. Performance Marketing Associate

3 - 6 Years

Full-Time

We are looking for a result-oriented and analytical Performance Marketing Specialist with 3–6 years of experience in managing paid digital campaigns across multiple platforms. The ideal candidate should have strong expertise in performance-driven marketing, campaign optimization, and data-led decision making. Candidates who have exposure to D2C or e-commerce brands will be preferred, along with experience in scaling digital campaigns and driving measurable business growth.

Key Responsibilities:

• Own and independently execute paid performance campaigns across Meta Ads and Google Ads (Search, Shopping, PMax, YouTube)
• Build and optimize full-funnel strategies from first touch to conversion
• Manage and scale ₹20L+ monthly ad budgets with a strong ROAS focus
• Allocate budgets dynamically, scale winners, and cut underperforming campaigns quickly
• Drive creative strategy across UGC, static, video, reels, and carousels
• Guide creative teams with performance-backed feedback and plan refresh cycles
• Plan and execute structured A/B testing (creatives, audiences, placements, bidding)
• Track and optimize performance using Meta Ads Manager, Google Ads & GA4
• Monitor key metrics: ROAS, CAC, CTR, CPC, Conversion Rate, AOV
• Share clear, data-driven insights with founders/stakeholders

Required Skills & Experience:

• 3–6 years of hands-on experience in Performance Marketing / Paid Media
• Strong expertise in Meta Ads & Google Ads
• Proven experience managing ₹20L+ monthly ad spend
• Strong analytical mindset and data-driven decision-making
• Experience with conversion tracking and analytics

Preferred:

• Experience with D2C / E-commerce brands
• Exposure to Beauty, Personal Care, Fashion, or Consumer brands
• Basic understanding of CRO, landing page & funnel optimization