Performance Marketing Specialist

Lantern Digital; Ahmedabad District; On-site; INR 600,000 - 900,000; Full time

Job summary

A digital marketing agency in Ahmedabad is looking for a Performance Marketing Specialist to optimize its digital advertising efforts across multiple platforms including Google Ads and social media. The ideal candidate should have at least 2 years of experience in performance marketing, with expertise in managing paid campaigns and analytical tools like Google Analytics. The position requires strong analytical and communication skills, along with a detail-oriented and organized approach to multiple campaigns.

Qualifications

• Minimum of 2 years of experience in performance marketing.
• Strong focus on paid advertising and campaign management.
• Proficient in Google Tag Manager and Google Analytics.

Responsibilities

• Develop and implement comprehensive digital marketing strategies.
• Plan, execute, and optimize paid campaigns.
• Conduct keyword research and manage ad copywriting.

Skills

Performance marketing

Google Ads

Data-driven decision making

Social media advertising

Budget management

Ecommerce marketing

A/B testing

Google Tag Manager

Analytical skills

Communication skills

Tools

Google Analytics

Excel

Job description

As a Performance Marketing Specialist, you will play a crucial role in optimizing our digital advertising efforts across a range of platforms, including Google Ads, LinkedIn Ads, Snapchat Ads, Meta Ads (Facebook/Instagram), TikTok Ads, Twitter Ads, and more. Your expertise will directly impact our brand's visibility and conversion rates. We are seeking a talented professional with a minimum of 3 years of experience in performance marketing.

Tasks

• Develop and implement comprehensive digital marketing strategies across various paid advertising platforms, including Google Ads, LinkedIn Ads, Snapchat Ads, Meta Ads, TikTok Ads, Twitter Ads, and others.
• Plan, execute, and optimize paid campaigns to drive lead generation, website traffic, and conversion rates.
• Conduct keyword research, ad copywriting, and creative development to maximize campaign performance.
• Utilize Google Analytics and other analytical tools to monitor, analyze, and report on campaign performance, making data-driven adjustments to achieve KPIs.
• Continuously analyze and refine website conversion funnels to enhance user experience and increase conversion rates.
• Collaborate with the marketing and design teams to create and test landing pages, ad creatives, and other assets for campaigns.
• Stay up to date with industry trends, emerging platforms, and best practices to ensure a competitive edge in the market.
• Budget management and allocation, ensuring maximum ROI on advertising spend.
• Collaborate with cross-functional teams to align marketing efforts with company goals.

Requirements

• Minimum of 2 years of experience in performance marketing, with a strong focus on paid advertising.
• Proficiency in managing paid advertising campaigns on platforms such as Google Ads, LinkedIn Ads, Snapchat Ads, Meta Ads (Facebook/Instagram), TikTok Ads, Twitter Ads, etc.
• Strong understanding of Ecommerce marketing channels and campaign measurement.
• Should have in-depth knowledge of Google Tag Manager
• In-depth knowledge of Google Analytics, Excell and other analytics tools.
• Experience with A/B testing, conversion rate optimization, and marketing funnel analysis.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Excellent communication and collaboration skills.
• Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously.
• Creative thinking and problem-solving abilities.
• Certifications in relevant advertising platforms