Performance Marketing Specialist

Protectol Health And Safety Trading & Accessory; Ernakulam; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Protectol Health And Safety Trading & Accessory is seeking a senior performance marketing leader in Kerala, India. The role focuses on scaling campaigns across Meta Ads, Google Ads, and GA4, optimizing budgets, and driving conversions for D2C and multi-brand initiatives.

You will manage cross-brand campaigns, leverage Looker Studio for reporting, and execute CRO and landing page optimizations to improve ROAS. Experience with large monthly budgets and diverse product categories is highly valued.

Qualifications

• 34 years of hands-on performance marketing experience.
• Strong experience managing Meta Ads and Google Ads.
• Experience with multi-brand or diverse product categories preferred.
• Experience managing campaigns with significant monthly budgets is advantageous.
• Experience across D2C, FMCG, Healthcare, Consumer, or e-commerce domains preferred.

Skills

Performance marketing

Meta Ads

Google Ads

Budget management

D2C / multi-brand experience

Tools

Meta Ads Manager

Google Ads

GA4

Tag Manager

Looker Studio

Conversion Tracking

Audience Segmentation

Remarketing

A/B Testing

Landing Page Optimization

CRO

Excel / Sheets

Job description

Required Qualifications & Experience

• 34 years of hands-on performance marketing experience.
• Strong experience managing Meta Ads and Google Ads.
• Experience with D2C, FMCG, Healthcare, Consumer, E-commerce, or multi-brand

businesses is preferred.

• Experience managing campaigns with significant monthly advertising budgets is an advantage.

• Experience working across multiple brands or product categories is highly preferred.

Technical Skills

• Meta Ads Manager
• Google Ads
• Google Analytics 4 (GA4)
• Google Tag Manager
• Looker Studio / Data Studio
• Conversion Tracking
• Audience & Campaign Segmentation
• Remarketing
• A/B Testing
• Landing Page Optimization
• Conversion Rate Optimization (CRO)
• Excel / Google Sheets