Performance Marketing Specialist

Cellecor Gadgets Ltd.; Delhi; On-site; INR 600,000 - 1,200,000; Full time

Job summary

A leading electronics company in Delhi is seeking a Performance Marketing professional to lead their digital marketing campaigns. The ideal candidate should have 2–6 years of experience, with strong skills in Google Ads and Meta Ads Manager. Responsibilities include optimizing campaigns and analyzing performance to ensure ROI. This full-time role offers a chance to work closely with creative teams and drive customer acquisition through innovative strategies.

Qualifications

• 2–6 years of experience in performance marketing.
• Strong expertise in Google Ads and Meta Ads Manager.
• Ability to manage budgets and deliver strong ROI.

Responsibilities

• Develop, execute, and optimize performance marketing campaigns.
• Drive customer acquisition and lead generation through paid marketing.
• Analyze campaign performance and provide insights for improvement.

Skills

Google Ads expertise

Strong analytical skills

Experience with paid media channels

Proficiency in Excel/Sheets

Communication skills

Tools

Google Tag Manager

Google Analytics 4 (GA4)

Job description

We are looking for a results‑driven Performance Marketing professional who will be responsible for planning, executing, and optimizing online marketing campaigns across digital platforms. The ideal candidate should have strong analytical skills, hands‑on experience with paid media channels, and the ability to drive measurable ROI.

Key Responsibilities

• Develop, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, YouTube, Display, and Affiliate channels.
• Drive customer acquisition, traffic growth, and lead generation through paid marketing.
• Plan and monitor the budget for digital campaigns to ensure maximum return on investment.
• Analyze campaign performance and provide insights to improve results.
• Work closely with the creative team for ad copies, creatives, landing pages, and campaign communication.
• Identify new growth opportunities, trends, and audience segments.
• Manage performance dashboards, tracking, and reporting on KPIs.
• Conduct A/B testing for ads, creatives, and landing pages.
• Coordinate with internal stakeholders and external agencies for campaign execution.
• Stay updated with the latest trends in digital marketing, automation, and AdTech tools.

Required Skills & Qualifications

• 2–6 years of hands‑on experience in performance marketing.
• Strong expertise in Google Ads (Search, Display, Shopping), Meta Ads Manager, GA4, and SEO basics.
• Strong analytical skills with proficiency in Excel/Sheets and data interpretation.
• Experience with remarketing, lookalike audiences, and lead‑gen campaigns.
• Knowledge of tracking tools like Google Tag Manager, UTM parameters, and attribution models.
• Ability to manage budgets and deliver strong ROI.
• Strong communication and collaboration skills.

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Human Resources

Industries: Computers and Electronics Manufacturing

Location: Delhi, India