Performance Marketing Specialist

Hair Drama Co.; Ahmedabad District; On-site; INR 600,000 - 800,000; Full time

Job summary

A fashion e-commerce company seeks a results-driven Performance Marketing Specialist to manage Google and Meta campaigns. With 3–5 years of experience, the successful candidate will be responsible for campaign strategy, execution, and performance analysis to drive measurable ROI. Key responsibilities include managing PPC campaigns, conducting keyword research, and crafting compelling ad copy. Proficiency in Google Ads, Facebook Ads Manager, and data analytics tools is essential for maximizing success in this role.

Qualifications

• 3–5 years of experience in managing Google and Meta campaigns.
• Hands-on experience running meta and Google campaigns.
• Proficiency in using advertising platforms like Google Ads and Facebook Ads Manager.

Responsibilities

• Develop, optimize, and manage Google and Facebook Ads campaigns.
• Collaborate to develop digital marketing strategies.
• Conduct in-depth keyword research to improve performance.

Skills

Performance Marketing

Google Ads

Facebook Ads Manager

Data Analytics

Tools

Google Analytics

CRMs

Job description

We are looking for a results-driven Performance Marketing Specialist with 3–5 years of experience in managing Google and Meta campaigns, preferably for e-commerce fashion brands. The role involves campaign strategy, execution, budget management, and performance analysis using tools like Google Ads, Facebook Ads Manager, and Google Analytics to drive measurable ROI.

Key Roles and Responsibilities

• Should have hands on experience running meta and Google campaigns.
• Should have proficiency in using advertising platforms like Google Ads and Facebook Ads Manager.
• Should have experience in data analytics and should have used tools like Google analytics, CRMs
• Manage PPC Campaigns: Develop, optimize, and manage Google and Facebook Ads campaigns to maximize ROI
• Campaign Strategy: Collaborate with our team to develop digital marketing strategies that align with sales objectives and industry trends
• Keyword Research: Conduct in-depth keyword research to identify new opportunities and improve campaign performance.
• Ad Copy and Creative: Craft compelling ad copy and visuals that resonate with the target audience.
• Analytics and Reporting: Monitor campaign performance using various analytics tools and prepare detailed reports showcasing key metrics and recommendations.
• Budget Management: Efficiently manage ad budgets to ensure maximum ROI.
• Stay Updated: Stay up-to-date with the latest trends and best practices in digital marketing.