Performance Marketing Lead

Biz4Group LLC; Jaipur; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Biz4Group LLC in Jaipur, India is seeking an Operations Associate to streamline workplace operations and implement AI-driven efficiencies. The ideal candidate will manage paid acquisition strategies, focusing on B2B lead generation and App Growth initiatives for US audiences. Responsibilities include executing digital marketing strategies, optimizing conversion rates, and mentoring junior associates. A strong background in performance marketing and SaaS growth is essential for this role, alongside a competitive salary package.

Qualifications

• 4-8 years of experience in Performance Marketing.
• Mandatory experience with App Install (UAC/Meta) and SaaS growth.

Responsibilities

• Execute end-to-end paid strategies across multiple platforms.
• Lead App Growth initiatives and manage App Install campaigns.
• Own CRO experimentation to improve landing page performance.
• Design performance marketing retainer packages for clients.
• Utilize AI tools for audience segmentation and optimization.
• Implement server-side tracking for comprehensive attribution.
• Manage high-value monthly spends and optimize for performance.
• Conduct competitor research to adjust bidding strategies.
• Analyze daily performance data against lead quality.
• Mentor junior associates on tracking and budgeting.

Skills

Performance Marketing

B2B Lead Generation

App Install Campaigns

Conversion Rate Optimization

AI Tool Utilization

Data Analysis

Tools

Google Ads

LinkedIn Ads

Meta Ads

Job description

At Biz4Group, we provide high-end IT services and AI solutions to a sophisticated US-based clientele. We are looking for an Operations Associate who understands that a world-class service delivery team requires a world-class operational environment. You will optimize our workplace using AI and automation to ensure it supports the high-velocity, 24/7 nature of the global IT service industry. This role is ideal for a tech-savvy professional eager to implement AI-driven efficiencies in workplace management and resource planning.

About the Role:

We are seeking a lead to manage paid acquisition for Biz4Group and our clients’ product portfolios. You will own the strategy for B2B lead gen and B2C app growth, focusing on high-intent US audiences.

Key Responsibilities:

• Execute end-to-end paid strategies across LinkedIn, Google Ads (Search/UAC), and Meta.
• Lead App Growth initiatives, specifically managing App Install campaigns and product-led growth funnels.
• Own CRO (Conversion Rate Optimization) experimentation to improve landing page and app store performance.
• Design performance marketing "retainer" packages as a service offering for Biz4Group clients.
• Utilize AI tools for audience segmentation, predictive budget optimization, and ad creative testing.
• Implement server-side tracking to ensure 100% attribution across the B2B and B2C lifecycle.
• Manage high-value monthly spends, optimizing for SQLs and App Retention metrics.
• Conduct competitor research within the US IT and SaaS landscapes to pivot bidding strategies.
• Analyze daily performance data to reconcile spend against lead quality and CAC.
• Mentor junior associates on technical tracking and high-scale budget pacing.

Qualifications:

• 4-8 years in Performance Marketing;
• Experience with App Install (UAC/Meta) and SaaS growth is mandatory.