Performance Marketing Lead

B2C Solutions Wll; Mohali; On-site; INR 1,200,000 - 1,500,000; Full time

Job summary

B2C Solutions Wll in Mohali, India, invites a seasoned Paid Media/Performance Marketing professional to lead global B2B and B2C campaigns. You will own strategy, execution, optimization, and measurement to drive qualified leads, pipeline and revenue.

You will manage campaigns across Google, LinkedIn, and Meta, build ABM programs, and collaborate with CRM and sales to maximize CAC, CPL, ROAS while delivering measurable business outcomes.

Qualifications

• Minimum 6 years of hands-on experience in Paid Media / Performance Marketing.
• Proven experience managing B2B demand generation and B2C/D2C performance campaigns.
• Strong hands-on experience with Google Ads, LinkedIn Ads and Meta Ads.
• Mandatory hands-on experience with LinkedIn Campaign Manager and ABM campaigns.
• Experience managing and scaling high-value paid media budgets.
• Proven track record of generating qualified leads, MQLs, SQLs, pipeline and revenue.
• Strong understanding of full-funnel marketing, attribution and conversion tracking.
• Experience working with CRM, marketing automation and offline conversion tracking.
• Ability to independently own campaigns from strategy to execution, optimization, reporting and revenue.
• Candidates without meaningful hands-on LinkedIn and ABM experience will not be considered.

Responsibilities

• Plan, launch and manage paid campaigns across Google, LinkedIn, Meta and other relevant platforms.
• Build and execute B2B demand generation campaigns across international markets.
• Develop and execute LinkedIn ABM campaigns targeting specific companies, industries, decision-makers and buying committees.
• Build complete MQL SQL Opportunity Pipeline Revenue funnels.
• Manage B2C/D2C performance campaigns focused on conversions, CAC, ROAS and revenue.
• Develop full‑funnel paid media strategies across TOFU, MOFU and BOFU.
• Conduct ICP development, audience research, segmentation and intent‑based targeting.
• Build retargeting, remarketing and conversion journeys.
• Continuously optimize campaigns based on lead quality, SQLs, pipeline and revenue—not vanity metrics.
• Work with CRM, sales, content and automation teams to improve lead quality and conversion rates.
• Track the complete customer journey from ad click to closed business.
• Manage budgets with a strong focus on CAC, CPL, CPQL, ROAS, ROI and pipeline contribution.
• Use AI, automation and data analytics to improve targeting, optimization and decision‑making.
• Create performance dashboards and report meaningful business metrics to leadership.
• Run A/B tests across audiences, creatives, landing pages, offers, messaging and campaign structures.

Skills

Google Ads

LinkedIn Ads

Meta Ads

LinkedIn Campaign Manager

ABM Marketing

Lead Scoring

CAC Optimization

ROAS Optimization

Tools

CRM

Marketing Automation

Analytics Tools

Job description

responsible for strategy, ideation, execution, optimization, tracking and business outcomes.

Experience Required

• Minimum 6 years of hands‑on experience in Paid Media / Performance Marketing.
• Proven experience managing B2B demand generation and B2C/D2C performance campaigns.
• Strong hands‑on experience with Google Ads, LinkedIn Ads and Meta Ads.
• Mandatory hands‑on experience with LinkedIn Campaign Manager and ABM campaigns.
• Experience managing and scaling high‑value paid media budgets.
• Proven track record of generating qualified leads, MQLs, SQLs, pipeline and revenue.
• Strong understanding of full‑funnel marketing, attribution and conversion tracking.
• Experience working with CRM, marketing automation and offline conversion tracking.
• Ability to independently own campaigns from strategy to execution, optimization, reporting and revenue.
• Candidates without meaningful hands‑on LinkedIn and ABM experience will not be considered.

What Youll Own

• Plan, launch and manage paid campaigns across Google, LinkedIn, Meta and other relevant platforms.
• Build and execute B2B demand generation campaigns across international markets.
• Develop and execute LinkedIn ABM campaigns targeting specific companies, industries, decision-makers and buying committees.
• Build complete MQL SQL Opportunity Pipeline Revenue funnels.
• Manage B2C/D2C performance campaigns focused on conversions, CAC, ROAS and revenue.
• Develop full‑funnel paid media strategies across TOFU, MOFU and BOFU.
• Conduct ICP development, audience research, segmentation and intent‑based targeting.
• Build retargeting, remarketing and conversion journeys.
• Continuously optimize campaigns based on lead quality, SQLs, pipeline and revenue—not vanity metrics.
• Work with CRM, sales, content and automation teams to improve lead quality and conversion rates.
• Track the complete customer journey from ad click to closed business.
• Manage budgets with a strong focus on CAC, CPL, CPQL, ROAS, ROI and pipeline contribution.
• Use AI, automation and data analytics to improve targeting, optimization and decision‑making.
• Create performance dashboards and report meaningful business metrics to leadership.
• Run A/B tests across audiences, creatives, landing pages, offers, messaging and campaign structures.

B2B & ABM – Mandatory Skills

• LinkedIn Campaign Manager
• LinkedIn Lead Gen Forms and Matched Audiences
• Account‑Based Marketing (ABM)
• Company/account targeting
• Job-title, seniority and industry targeting
• Retargeting and remarketing
• Lead scoring and qualification